By GB Bajaj
I thank the rain gods, as the weather couldn’t have been any better and perfect for the launch of the new Swatch Scuba Libre watches, as the event was held by the poolside of the Ramada Hotel, overlooking the beach. Enjoying a nice chilled fresh lime juice, the launch started with the models giving a aqua dance performance and a performance in the zorb, the giant transparent plastic ball, a new concept and thrilling to see it. Thereafter, two models displayed the various series of the Scuba Libre watch collection and there was the best funkiest dressed prize, every one would wear different types of hats, pirate hat, funky and punk glares, hawaiin shirts etc to look the most hip in front of the large submarine cutout, which has been derived from the TV ad and the background has a wall picture of sea creatures. The feeling of being in a water-filled wonderland with a large fish tank placed next to the bar, colorful fishes in it and a huge SWATCH logo on the back wall of the fish tank. The charismatic hostess Khushboo kept all entertained with questions on colors for watched preferred, a sea lover, etc.
Swatch has researched with the design, colors and looks the trendy youth wants today. The new Scuba Libre Collection does provide the aqua fans and urban youth with their tastes and preferences and added a very important trendy aqua watch for their collection.
The watches are sporty, infusion of high-contrast colors, big, funky, bold indicators and contrasting for easy underwater visibility, with a refined distinctive appearance, swimming in the blissful life of undersea with the sharks or dolphins. Additional features are rotating bezels, rugged silicone straps, hands-on and the most important for scuba divers too, each watch is water resistant to 20 bar has(200feet), wow, amazing, does give water fans what they want. Swatch defines the range as ‘ fun, carefree and playful’ and are ‘designed for summer life, exploring the sea and for beaches or cities’.
But for visionaries on dry land, it’s the look that counts – sexy and sea-worthy at the same time. So three of the new models open up the dial to show coloured movements in translucent cases, and the eye-candy colours are trending now, too. And for the urban gentleman who’s secretly mad about the sea, more models speak openly of his passion. Brash, competent and supremely confident, a real sailor knows what he wants – and gets it, underwater and above.
Swatch has drawn inspiration from sea life with monikers such as cuttlefish, in line with the deep sea aesthetic. Within the range, the Chlorofish, Cuttlefish and Clownfish models have translucent cases and dials to showcase the Swatch movements and the Deep Turtle has a nylon strap and a tough plastic case. The collection is divided into three categories: Mad About Styling, Mad About Performance, & Mad About Diving.
Mad About Diving: Under this segment Swatch have SUUK401 BLANCA (white Strap), SUUG400 WHALEBONE in Green Strap and SUUO400 SUNDONER in orange Strap.
Mad about Styling: Under this Segment SUUW100 CLOWNFISH (Transparent with Orange), SUUM100 CUTTLEFISH (Transparent with Yellow), and SUUK100 CHLOROFISH (Transparent with Green).
Mad About Performance: Swatch introduced SUUK400 STORMY (Black and White), SUUJ400 PLAYERO (Yellow and Blue), and SUUM400 DEEP TURTLE (Black with Green).
All the must have Scuba Libre swatches are priced at an attractive collective price of Rs.4580.
