It’s a myth that the climb to a corporate ladder is the only path for a marketing career. Large companies are often stuck in a limbo of status quo and slow growth. This can be very frustrating for a person starting out. Startups have big ideas and few people to execute it. This means there’s a whole lot of exposure involved. So, if you’re an ambitious marketer, a good startup is the right place to shine bright.
At a startup, you can play any character you wish to play. You could be the rebel, freestyler, or law-abiding employee, all of which are accepted along with the hard work you put in.
There is nothing more exciting than working with a small team that is determined on changing the world. Therefore, startups can offer great prospects according to the following factors.
Flexibility in Roles
Besides having a limited range of authority, big companies usually don’t respond to a single individual influencing the entire company in a significant way. There’s only one role required of a person, and that is to do the job you’ve been assigned. At a startup, on the other hand, you can try your hand at many roles within different departments. Dexterity is often the standard, which inspires the employees to think about how or where they can give back to the company in new ways.
It’s really straightforward. Startups usually are not confined to conventions of a potential career path as founders are still trying to figure the company’s needs as it grows. That means it’s the perfect environment to try on different hats and find your perfect match. Practically speaking, life is not rainbows and butterflies at a startup. There are many teething problems as the market is drenched with products. Therefore, startups need marketing experts who deliver distinguished messaging and targeted advertising that gets their visions to respond.
Admission to Leaders
At startups, it’s not unusual to find people in entry-level jobs working with senior executives on projects. That is not the case in large corporations as they usually don’t get the opportunity to participate in such types of projects. Startups provide tremendous opportunities which could boost your morale and your career. The experience could jumpstart your personal growth, testing how you manage to learn on the job.
There’s a massive confidence boost and things you were afraid to achieve earlier becomes as part of your daily routine. Fun and young projects can be interesting but to move up the ladder, it’s important to also volunteer for projects that help the company increase its income.
The Climb Upwards
As I’ve mentioned before, it’s easier to get better exposure and growth in a startup rather than a corporation. You just have to be sharp enough to grab opportunities and improve your skills along the way. If you can handle it and continue to deliver at a high level, then you’re doing it right. Just make sure your primary role is covered before venturing out into other roles.
Work Culture
It is very stimulating to work with a small yet strong-minded team of people focused on changing the world. The fast-moving life and a highly-engaging work environment at a startup are what is most attractive about its culture. Buyers value this inspiring ethos that can unleash a person’s creativity that renders the ability to be limitless.
For aspirant marketers, this could be the unconventional path that might lead to their success.
