Bringing Ayurveda back

LIVitup – Hangover Shield

Live the night but still conquer the day with Dr Vaidya’s Hangover Shield and Herbofit

Hangovers can be unnerving. Loads of water, pills, green tea apart from other hangover battling options also fail to make anything better. It is here that the power capsule comes in which is devoid of anything harmful and is the perfect natural remedy to nagging hangover crisis.

At a recent launch by Dr Vaidya, a company with rich ayurvedic heritage, we were exposed to a simple and effective solution for this. “An ayurvedic hangover pill that doubles up as a long-term liver protector,” says Arjun Vaidya, CEO and sixth generation Vaidya.

LIVitup – Hangover Shield

The company owns 96 FDA approved formulations, over-the-counter medicines that tackle everything from low immunity to hangovers. Their first launches, core to the brand ethos of new age Ayurveda, are the LIVitup and HERBOfit.

LIVitup – Hangover Shield is the world’s first Ayurvedic hangover pill that doubles up as a long-term liver protector. It reduces the conversion of alcohol to acetaldehyde that will have you feeling fresh the morning after and simultaneously reduces your chances of liver cirrhosis in the long term. It is the brand’s traditional liver protector with a refreshed marketing story for the new age consumer.

The other launch, Herbofit is the ‘multi-vitamin of Ayurveda’ and something that every Indian kid grows up having, Chyawanprash but, in a capsule form. Chyawanprash is a sticky, bitter tasting black paste that is full of sugar that is sold in large bottles. HERBOfit on the other hand is a tasteless supplement that comes in a convenient bottle and contains 1/60th the sugar of a spoon of Chyawanprash. It is a daily revitalization, immunity and energy tonic that restores all human systems into working order.

We are definitely raving about these power products that are perfectly packaged to suit our modern lifestyle apart from having the goodness of nature. Get your hands on them and you’ll know!

LIVitup – Hangover Shield


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