The dynamics of social media as well as content creation have dramatically changed during the past couple of decades. On a multitude of online platforms, people have established themselves by publishing some of the most amusing and relevant content. Famous Indian influencers now have more opportunities to pursue their entrepreneurial goals as a result. They are banking on the D2C models that have been bolstered by the developing online environment. These influencers have ventured into launching their startups and adopted the direct-to-consumer (D2C) model of business by using their substantial digital fan bases and personal brand value. These trailblazers are utilising their knowledge and influence to develop cutting-edge businesses that appeal to their devoted fans in the fields of fashion, beauty, technology, and lifestyle.
- Youthiapa by Bhuvan Bam
Bhuvan Bam has come a long way from starting off as a YouTuber to becoming a well-known name in the entertainment business. Bam co-founded Youthiapa with his friend Arvin Bhandari in 2017, marking his daring entry into the realm of direct-to-consumer (D2C) business methods. Bam’s famous one-liners from his well-known BB Ki Vines cartoons were initially the emphasis of Youthiapa’s merchandise, but it has subsequently broadened its selection to include a variety of daily fashion items that appeal to a larger audience. This among several other lifestyle startups has stood out to offer a wide range of products, all carefully curated to appeal to the youth and fans of pop culture, from contemporary t-shirts and hoodies to chic phone covers and accessories. Youthiapa, among many other startups, has amassed a devoted following owing to its dedication to creating original designs that appeal to millennials and Generation Z.
- Nish Hair by Parul Gulati
With the launch of her own startup, “Nish Hair,” Parul Gulati—who is well-known for her involvement in television and numerous OTT productions—took a huge stride forward in 2017. This flourishing one among many unique start-ups became well-known in the hair care sector quite rapidly. This unique firm is committed to providing outstanding solutions for hair that are both creative and high-quality. The company specialises in offering a huge selection of high-quality hair accessories and extensions that let people embrace their own styles and accentuate their inherent beauty. Each extension offered by Nish Hair is painstakingly created with human hair that has been obtained responsibly, assuring a smooth integration with natural hair and a comfortable wearing experience. Additionally, the brand is dedicated to sustainable practices and uses eco-friendly packaging to encourage environmental awareness. With its emphasis on quality, creativity, and sustainability, Nish Hair has established itself as a top choice for anyone looking for dependable and fashionable hair extensions.
- Delishaas Cookware by Saransh Goila
Known for his distinctive approach to Indian food, Saransh Goila is a celebrated and dynamic young chef in India. Delishaas Cookware, a unique cookware startup established by Saransh Goila in 2022, is well-known in the food industry. A premium variety of cookware and essentials for the kitchen are available from Delishaas, a startup driven by a profound passion for food and a dedication to perfection. Delishaas Cookware was created to improve the cooking experience and gives home cooks the confidence to test their culinary prowess. The company’s broad collection includes a variety of pots, pans, utensils, and accessories that have been carefully manufactured with accuracy and attention to detail. Aspiring cooks can easily produce culinary marvels with the cookware’s sturdy construction, which ensures uniform heat distribution and optimal cooking performance.
- Monk Entertainment by Ranveer Allahbadia
Ranveer Allahbadia, better known by his alias BeerBiceps, has become a prominent figure in the Indian digital media scene. He has captured viewers with his in-depth expertise and captivating material on fitness, health, personal development, and lifestyle through his well-liked YouTube channel “BeerBiceps.” Ranveer Allahbadia founded Monk-E, an all-encompassing digital media company that effortlessly integrates influencer marketing, video production, social media management, and talent management. This quickly growing startup has gained a sizable fan base and established itself as a key participant in the digital media sector since its founding in 2018. Monk Entertainment has established itself as one of the leading media firms in the industry with a staff of over 80 brilliant employees.
- #debasree by Debasree Banerjee
Debasree Banerjee, an acclaimed beauty influencer and ardent makeup fan, established her startup #debasree in 2020 stepping into the beauty and lifestyle sector. Debasree Banerjee, who is renowned for her skill and originality in the field of cosmetics and beauty, succeeded in bringing her passion to life through an engaging website that provides a vast selection of tools and information for anyone interested in the field. Customers are welcome to look through the large selection of high-quality cosmetics, skincare, and haircare items that Debasree herself has carefully chosen at #debasree. The different demands of people in terms of beauty are met by #debasree, which carries everything from glamorous eyeshadow palettes and colourful lipsticks to soothing skincare basics.
The success of Indian influencers as successful owners of different startups are indicative of the importance that social media and digital platforms play in creating new opportunities. Several pioneers, like Bhuvan Bam, Parul Gulati, Saransh Goila, Ranveer Allahbadia, and Debasree Banerjee, have capitalised on their digital fanbase and personal brand value to launch innovative startups. They offer cutting-edge solutions and excellent products in the fields of fashion, cosmetics, technology, and lifestyle through their enterprises.