The Evolution Of Personalized Gifting In India

Personalized Gifting
Image Credits: Freepik

Gifting has always held a momentous place in Indian culture, reflecting its deep-rooted traditions and values. Gifting today, in general, has evolved into a more personalized practice, where individuals opt for heartfelt gifts to convey love, appreciation, and blessings. When you last bought a gift for someone special, did you prioritize heartfelt significance over the price tag? If so, it’s likely that you carefully selected a personalized gift that expressed immense gratitude, love, and thoughtfulness, further strengthening your bond. Its ability to connect on a deeper level attributes to the rise of personalized gifting. Whether it’s birthdays, weddings, holidays, or graduations, the trend of personalized has gained impetus in modern society.

The personalized gifting industry in India has experienced significant growth in recent years. Personalized gifts are specially crafted for your loved ones, tailored to their unique moments and special occasions. They go beyond mere products wrapped in fancy packaging. The demand for personalized gifts has given rise to a thriving online gifting industry. India has witnessed a surge in online shopping for over a decade, thanks to digitization, widespread internet access, and efficient logistics. Customers, including those from Tier 2 and Tier 3 cities, are embracing online opportunities, contributing to the industry’s overall expansion. Online platforms offer customers timely and cost-effective solutions, delivering value and convenience. With India being one of the key emerging markets in the global gifting industry, the personalized gifting sector in the country holds a promising future. The advancements in technology and secure payment systems have further fueled the industry’s rapid growth.

Image Credits: @p_palettes_ on Instagram

Why has the personalized gifting industry witnessed a boom?

The growth of personalized gifting in India is driven by various factors. Large companies and multinational corporations have introduced the concept of corporate giving during festivals like Diwali, Christmas, and New Year, contributing to the market’s expansion. Special occasions such as Mother’s Day, Father’s Day, Friendship Day, etc have also played a significant role in boosting the personalized gifting business in India. Today, customers have a wide range of gifting options available to them, allowing them to choose gifts that hold value and capture special relationships and moments.

The purchasing behaviour of consumers has undergone a significant change due to increased buying power. Recent aspirations and the desire for a more affluent lifestyle have led individuals to seek unique and customized gifting options. These personalized gifts serve as symbols or gestures that establish a personal connection between the giver and the recipient. As a result, there has been a shift away from conventional gifting options.

Over the past decade, online shopping has witnessed significant growth in India. Factors such as digitization, improved internet access, and efficient logistics have contributed to the rise of the country’s e-commerce industry. Customers are increasingly embracing the wide range of online possibilities, including those from Tier 2 and Tier 3 cities, fueling the overall market expansion. E-commerce platforms offer customers great value, with quick and efficient delivery at affordable prices.

Image Credits: @customised_gifts_31 on Instagram

Here are a few different platforms where you have access to numerous personalized gifting options:

  • Ferns N Petals
  • Bonding Gifts
  • The Messy Corner
  • IGPs
  • Oye Happy
  • Etsy

Some personalized gifting articles that are in vogue are:

  • Wall Décor – personalized canvases, signs, posters, photo collages, etc.
  • Photo Cards – wallet cars, personalized postcards, etc.
  • Photo gifts – photos printed on everyday items, such as mugs, towels, shirts, etc
  • Accessories – shirts, jackets, iPhone cases, backpacks, etc
  • Stationary – thank you cards, notepads, diaries, etc.
  • Kitchenware – bottle openers, glasses, bottles, etc
Image Credits: Pexels

India’s personalized gifting market, thus is experiencing significant growth and has a promising future. The country’s contribution to the global gifting market’s expansion, by all means, is noteworthy, as it emerges as one of the top rising nations. The rapid growth of this market can be attributed to the adoption of modern technologies and the implementation of enhanced and secure payment systems.


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