By GB Bajaj
Disney Channel, the number one kids entertainment channel partnered with JET AIRWAYS and made dreams come true for 30 kids and their families to fly to Hong Kong Disneyland winning the Disney Channel’s Jet Set 2! campaign, a magical fairytale. This year, 8,3 million entries were generated surpassing last year’s 6 million entries and winners were from all across India, from cities such as Patiala, Jagdalpur, Guwahati, Amreli, Jabalpur, Mumbai , Nagpur, Nashik, Bangalore, and more.
“In line with Disney’s philosophy of providing magical experiences for the family, Jet Set 2! gave 30 winners and their families a fabulous opportunity to experience the Disney magic first hand by allowing them to travel together to the ‘happiest place on earth’ – Hong Kong Disneyland,” said Bikram Duggal, Director – Marketing, Media Network, Disney-UTV
“We’re delighted to welcome the winning families to the Hong Kong Disneyland Resort. India is one of our most important emerging markets and it is our great pleasure to work with Disney Channel India again for Jet Set 2, bringing the unique Disney magical experience to our Indian guests,” said Wendy Chu, Director, Marketing, Hong Kong Disneyland Resort. “The winning families will be able to visit our newest attraction Mystic Point, the one-of-a-kind themed area has never been seen in any of our Disney parks worldwide, which was recently opened in May 2013.”
In line with last year’s successful magical event, Disney Channel, in association with Jet Airways, unveiled an aircraft with a brand new design adorned with favorite Disney characters, Mickey Mouse, Donald Duck, Goofy and their friends.
“At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways and Hong Kong Disneyland Resort to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International, India.
As a special and exclusive association, Disney Channel tied up with the renowned Indian designers – Shantanu and Nikhil to create a special signature line inspired by the Disney Channel Jet Set Go theme for the 30 winning kids & Disney Channel cast.
The 30 kids winners were the stars of the grand fashion show and were joined by the cast of popular Disney Channel shows – ‘Best of Luck Nikki’, ‘The Suite Life of Karan and Kabir’ and ‘Shake It Up’ dancing with Mickey Mouse and Donald Duck as they made their special appearance, parading with funky and colorful clothes designed by Shantanu and Nikhil.
“Jet Set 2! is an extension of Disney’s mission to bring magical experiences for the entire family that lets them travel together to the ‘happiest place on earth’ – Hong Kong Disneyland. The phenomenal response to the campaign last year, the sheer excitement of the kids and families, bundled with their love for Disney is why we decided to bring Jet Set 2! this year. The return of this campaign is a testament to how a simple idea, grounded in a brand’s core philosophy, can translate into a timeless memorable one much like most Disney stories,” said Vijay Subramaniam, executive director, Kids Network, Disney-UTV.
Celebrated designers Shantanu and Nikhil said “Disney Channel’s Jet Set 2! is a fantasy journey that began with the kids winning a wonderful trip to happiest place on earth. While our designs narrate the story of Jet Set 2!, it was brought to life by the stars of this campaign – the lucky kids, when they walked the catwalk with their icons Mickey Mouse and Donald Duck. It was heartening to see the spark on their young faces and made it one of our most cherished creations ever”
“The phenomenal response to the campaign, now in its second year, demonstrates the brands unique ability to connect so well with audiences. Our association with renowned designers Shantanu and Nikhil for the Disney inspired line, unveiled today through the winner kids, only added to the excitement and celebrations,” said Bikram Duggal.
Disney Channel India: Disney Channel offers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs of India’s preschool, kids and family audiences. For more information on Disney Channel India, please visit http://www.disney.in/DisneyChannel.
Hong Kong Disneyland Resort: Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney theme park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 38 million Guests from around the globe. Through the unique product offering and the world-class service provided by the 5,000 strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.
If you want to know more about Hong Kong Disneyland and want to enjoy a unique magical experience, visit us or click on to http://www.hongkongdisneyland.com for more information.
A lifetime worth of memories for these lucky 30 kids and their lovely families to visit and have a magical experience at to Hong Kong Disneyland, the ‘happiest place on Earth’ in the JET AIRWAYS Disney plane.
