By GB Bajaj
To safeguard Indian families and beautifying their smiles, Oral-B launched its biggest innovation in toothpaste technology, the Oral-B Pro Health toothpaste.
The magnificent Madhuri Dixit wearing a blue Gauri And Nainika dress launched the Oral-B Pro Health toothpaste at the event with the inventor scientist Ross Strand, the brain behind Oral-B, as he claimed being the biggest clinical breakthrough in toothpaste.
The event began with Dr. Ajay Kakkar, a well known dentist having a Q & A with scientist Ross Strand and explaining to the audience the key ingredients and benefits of the Oral-B Pro Health toothpaste.
Oral-B contains a patented ingredient called stabilized stannous-fluoride complex which helps give significant and advanced oral protection. Speaking about the product, Kainaz Gazder, Marketing Head, P&G India said: “India is a country with diverse cultures and habits. We are delighted to introduce Oral-B Pro Health which has been specially formulated for India, as an all-in-one solution that can address all the oral health problems that are common across the country. Now with the introduction of this toothpaste, 95 percent of dentists have agreed that India is entering the next generation in toothpaste technology that allows consumers to get both advanced oral health as well as cosmetic benefits. By bringing home just this one toothpaste, a family can now address the dental needs of all its members, across age groups and lifestyles.”
The technology in Oral-B Pro-Health toothpaste is supported by years of research and development,’ said Ross Strand, inventor of the advanced technology Oral-B Pro-Health. We have for the first time, been able to stabilize stannous and combine this with fluoride and other ingredients to give solutions against gingivitis, cavities, plaque, sensitivity, staining, enamel and tartar in just one tube. What’s more is that we have added polyphosphate to the formulation, which protects the surface of teeth by removing stains (in combination with silica) and helps prevent stain build-up. It is this specially formulated Oral-B Pro-Health, which we are launching specially for India. With this innovation toothpaste, technology has finally entered the next generation and will help improve the oral health of families across India.’
To emphasize the high degree of technological advancement, 3D Projection was incorporated to highlight the features and the presentation showed how food lifestyle has changed over the years, junk food appetite increased and craving has been more preferred to health foods and to fight diseases and tooth decay, the consumers have not upgraded their toothpaste. At this point, Oral-B Pro Health toothpaste was introduced to show the important striking features in the toothpaste category with its three key ingredients of fluoride, polyphosphate and stabilized stannous and its advantages.
Madhuri participated in a live experiment along with Dr. Ross Strand clearly proving the difference and offered a reason to believe the benefits of using Oral-B Pro Health toothpaste v/s a normal toothpaste. After the launch, Madhuri did a media photoshoot and encouraged the press and attendees to experience the newly launched toothpaste themselves at a brushing booth specially setup for the purpose.
Oral-B Pro-Health toothpaste has a patented ingredient, stabilised stannous-fluoride complex which helps give significant and advanced at-home oral care, by providing the mouth all-round protection.
Madhuri Dixit said, “In the last few years, we all have consistently tried to get the latest innovation across all facets of our lives, from our phones, to our tablets to even our food. However our oral health has been neglected. As a custodian of my family’s health I am delighted to now insure my family’s and my oral health and our smiles with Oral B’s latest toothpaste technology in India.”
Oral-B Pro-Health toothpaste provides oral health and whitening benefits, maintaining healthy gums and fresh breath, whitens teeth, controls cavities and prevents the formation of plaque, tartar and teeth sensitivity. The all in one fighter against oral diseases and protector of teeth while enhancing a happy smile, a smile is a powerful expression.
