By GB Bajaj
Times Internet (of The Times of India Group) has partnered with HDFC Bank for an exclusive co-branded credit card providing the customers, mainly the Indian demography of 20 years to 40 years of age, a card with best and maximum discounts and deals on entertainment, be it dining, movies or shopping.
Targeted at the young professionals, who are dynamic and have the spending power, with a flair for good lifestyle and thrilling entertainment, the Times Card will offer total value for money for movies, dining and shopping.
With all year round discounts and specially designed rewards program, which includes 25% off on movie tickets, 20% discount on dining, and best in segment deals. Users also have the exclusive option to redeem accumulated points against air miles in addition to the usual catalogue based redemption options. Another first in the credit card space is the presence of the QR code on the TimesCard plastic. The QR code can be scanned using any Smart phone to reach www.hdfcbank.timescard.com, where customers can view the latest offers and also apply for the Card.
“As a leader in the digital and print media space we have always carefully chosen our strategic partnerships. The association with HDFC Bank helps us create a unique product in the entertainment space that is in line with our goal to consistently deliver unique products and services to our customers. Aimed at young working professionals, the card provides a slew of benefits and privileges that provide valuefor-money. We are sure the co-branded credit card will provide superior customer experience enabling us to deepen our relationship with our wide customer base,” said Ms Archana Vohra, Vice President and Business Head, Times Internet Limited.
Available in two variants, Platinum and Titanium and offered exclusively on the MasterCard platform, access to millions of global merchant establishments and giving them access to benefits across the world.
Times Card will be launched in eight cities, namely Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, and Chandigarh. It will be The Platinum Times Card is the premium variant and entitles cardholders to higher reward points on their spends as well as exclusive privileges on their card in addition to the wide range of benefits available on the Titanium Times Card
“As the country’s leading credit card issuer, we are constantly offering our customers world class products that are customized to suit their ever-evolving needs. We have always believed in offering every Indian a product designed specifically for him or her. Keeping this goal in mind we have launched credit cards for women, doctors, teachers, and most recently for farmers. We now have a premium product of the highest quality and great customer value for the discerning youth of India and young at heart as they enjoy exclusivity. HDFC Bank’s partnership with Times Internet will further enhance our product offering and provide young Indians with an unrivalled entertainment experience,” said Mr Parag Rao, Senior Executive Vice-president and Business Head, Credit Cards & Merchant Acquiring Services, HDFC Bank.
With enticing features of the card comprising a bouquet of gift vouchers for shopping and dining, Vineet Jain, MD, Times Group said,”The Times Group has created an entertainment universe through our supplements like Bombay Times, Delhi Times and timescity.com and these are all platforms for fun, food and films. The Times Card gives a unique opportunity to create a product that leverages this breadth in the entertainment space. The card will make entertainment easy on the wallet in the dining and movie category.”
Leveraging on the research on youth, Aditya Puri, MD, HDFC Bank, said, “Our association with the Times Group extends from the time TimesBank merged with HDFC Bank. The way we see India moving today is that we have a very young demographic, 50% of population will be below 25 and 60% will be below 35. According to a study done by our bank, the youth segment has a strong work-life balance association and they define entertainment as life, friends and fun.
So have some more power packed fun and excitement with the Times Card, certainly will make you feel adrenalized.
