Meet Gokyo, the trailblazing brand reshaping the landscape of trekking and outdoor performance apparel. Founded by Venkatesh Maheshwari, affectionately known as Venki, Gokyo marries his passion for mountaineering with decades of industry expertise.
In this interview, we unravel the story behind Gokyo’s ascent, exploring Venki’s vision, inspirations, and the driving force behind the brand’s meteoric rise. Join us as we venture into the heart of Gokyo and discover the spirit that propels it to new heights.
Can you share the story behind the founding of GOKYO and how your personal experiences in mountaineering influenced the brand’s vision?
GOKYO’s genesis lies in my personal journey through mountaineering, where I discovered the indispensable role of top-notch outdoor gear. Fueled by this passion and armed with my experiences navigating challenging terrains, I envisioned GOKYO as a bridge between functionality and style in outdoor apparel. Our brand’s vision crystallised around crafting gear that not only withstands extreme environments but also embodies the spirit of exploration and self-discovery.
How does GOKYO distinguish itself from other outdoor apparel brands in terms of philosophy and values?
GOKYO stands apart from other outdoor apparel brands through its unwavering commitment to authenticity, innovation, and inclusivity. While prioritising functionality without sacrificing style, we also uphold sustainability and ethical manufacturing practices. Our gear reflects a belief that adventure knows no bounds, resonating with a diverse outdoor community seeking gear that aligns with their values and aspirations.
Can you share insights into GOKYO’s social media strategy, especially on platforms like Instagram? How do you engage with the outdoor community and potential customers?
Our social media strategy revolves around immersive storytelling, authenticity, and community engagement. Platforms like Instagram serve as windows into the real-life adventures of our customers, where we highlight product features, share outdoor tips, and inspire exploration. Through interactive campaigns and collaborations with outdoor influencers, we foster a sense of belonging and connection, nurturing brand loyalty and trust.
Social media trends evolve rapidly. How does GOKYO stay adaptable to changes in algorithms, user behaviour, and emerging trends in the outdoor and fashion industries?
GOKYO remains agile in navigating evolving social media trends by closely monitoring algorithms, user behaviour, and emerging industry trends. This enables us to tailor our content and engagement strategies dynamically, ensuring relevance and resonance with our audience while staying abreast of shifts in the outdoor and fashion landscapes.
GOKYO addresses the challenges faced by women trekkers. Could you share more about the brand’s commitment to inclusivity and meeting the diverse needs of the trekking community?
Inclusivity is ingrained in GOKYO’s DNA, with a dedicated focus on addressing the unique challenges faced by women trekkers. Through inclusive sizing, fit options, and initiatives aimed at creating safe spaces for women in the outdoor community, GOKYO strives to break down barriers and ensure equal access to transformative outdoor experiences.
Beyond creating a remarkable brand, what specific impact or role does GOKYO aim to have in inspiring and supporting adventurers on their self-discovery journeys?
Beyond being a brand, GOKYO aspires to be a trusted companion and source of inspiration for adventurers embarking on their self-discovery journeys. Our products, storytelling, and community initiatives aim to empower individuals to push their boundaries, explore new horizons, and unlock their full potential, enriching lives beyond the trails.
In the world of outdoor apparel, Gokyo isn’t just a brand; it’s a testament to the transformative power of adventure and the human spirit. Founded on the bedrock of passion, experience, and a commitment to excellence, Gokyo has emerged as a guiding light for adventurers seeking gear that not only withstands the rigours of nature but also embodies the essence of exploration and self-discovery.
As we conclude our journey into the heart of Gokyo, we’re reminded of its unwavering dedication to authenticity, innovation, and inclusivity. Through immersive storytelling, community engagement, and a steadfast commitment to addressing the diverse needs of the outdoor community, Gokyo has carved a niche for itself as more than just an apparel brand but as a trusted companion for adventurers worldwide.
With each product, each story, and each adventure, Gokyo continues to inspire and support individuals on their quest for self-discovery and personal growth. As the brand looks towards the horizon, its vision remains clear: to empower adventurers to scale new peaks, both on the trail and in life, as they embark on their own transformative journeys of exploration and discovery. Gokyo isn’t just a brand; it’s a philosophy—a way of life—one that invites us all to embrace the spirit of adventure and unlock our full potential, one step at a time.
