Digital Content Creator Duo, Abhi & Niyu Roped In As Exclusive Goodwill Ambassadors For Special Olympics Bharat

abhi and niyu

Mumbai, 5th June, 2023: Abhiraj and Niyati aka Abhi & Niyu, widely recognized content creators have been roped in to motivate the Indian contingent and cheer the Indian special athletes who are headed to the Special Olympics World Summer Games, Berlin. They have been roped in to become an Exclusive Goodwill Ambassadors in the Influencers category to create awareness about the special athletes representing India at the World Summer Games to be held in Berlin, Germany from June 17 to June 25, 2023.

Abhi & Niyu have journeyed throughout India in search of 100 inspiring tales of change, positivism, and inspiration. They frequently incorporate facts with their informative content. Their commitment to disseminating information on a wide range of topics, including business studies, environmental challenges, and potential remedies has greatly increased their appeal. Abhi and Niyu are overjoyed to support the participants and be a part of an occasion that has the power to bring the world together unlike any other.

Abhi and Niyu truly believe in helping others wherever possible, like being a part of numerous groups that connected plasma donors and helped obtain hospital beds and other necessities for the poor during the devastating second wave of COVID-19. They also created a video based on this brilliant idea to urge people to give their used or worn-out masks and PPE kits to this cause. 

This summer, the Special Olympics will be welcoming 7000 Special Olympics athletes and Unified partners from 190 countries to compete across 26 sports disciplines. The athletes will be supported by more than 3,000 coaches and 20,000 volunteers. Special Olympics Bharat is sending a contingent of 198 Special Athletes and partners and 57 Coaches from India to participate across 16 Sports.

On becoming the Exclusive Goodwill Ambassadors for Special Olympics Bharat, Abhi and Niyu stated, “It’s a great privilege to be in the company of special athletes that will make the country proud! Knowing their stories, cheering for them, and being a part of this marvellous journey will be an experience to cherish. We hope to create awareness among the general public about the cause of the Special Olympics and celebrate inclusivity through sports. We wish like to encourage more people to support our special stars who will be representing India at the Special Olympics World Summer Games, Berlin.”

Dr Mallika Nadda, Chairperson, SO Bharat: I am delighted to see youth like Abhi and Niyu sensitised and proactive in their responsibility towards the society. I appreciate the several initiatives they have supported, drawing attention of the enormous online following they enjoy. I trust that these partnerships would inspire people and help change mind sets


About Special Olympics Bharat 

Special Olympics Bharat is a National Sports Federation accredited by Special Olympics Inc. USA, to conduct sports and development programs all over India. Special Olympics is a global inclusion movement using sport, health, education, and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Special Olympics Bharat is recognized by the Ministry of Youth Affairs & Sports, Government of India as a National Sports Federation for the development of Sports for Persons with Intellectual Disabilities. It is incumbent to inform that Special Olympics and Paralympics are separate entities wherein the former reaches out to Persons with Intellectual Disabilities and, the latter to those with physical challenges.  SO Bharat has over 1.5 million Athletes registered across all the States and Union Territories of India.

About Abhi and Niyu:

With over 10 million followers across all social media platforms, Abhiraj and Niyati, better known as Abhi and Niyu, (Forbes 30 Under 30, 2021) are popular content creators. Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action from online content.


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