Luxury décor is a fabulous niche with untapped potential. We talk to the Krsna Mehta, creator of India Circus and popularly known as the designer to the stars about his take on luxury décor and his brand
HOW WOULD YOU DESCRIBE YOUR DESIGN JOURNEY?
I remember from a very young age I had definite opinions about art and design, and when I look back on it, I find it amusing that at that age I was so opinionated. Growing up in the hustle and bustle of the city life and in the midst of all the symbols, vibrancy, heritage and pride in Bombay, I started from a young age working with textiles in my family business ‘Zeba’, absorbing the inspirations that would later inform my designs. I went on to work with several renounced brands such as Good Earth, Godrej, Celio and several other renowned lifestyle brands in India and all over the world.
WHAT WAS THE INSPIRATION BEHIND INDIA CIRCUS?
India Circus designs are a blast of colours, patterns and traditional motifs. With an all-Indian palette, we draw our inspiration from both Mughal Royalty as well as the roadside chaiwalas. We offer a diverse and distinct array of moods and tones, which we feel represents India.
DO YOU HAVE ANY PLANS OF EXTENDING THE LINE?
Yes, we will be soon extending our home décor line and have a lot of exciting lines coming up soon. Stay tuned.
CAN YOU NAME SOME OF YOUR FAVOURITE DESIGNERS?
Issey Miyake and Jonathan Adler
HOW IS INDIA CIRCUS DIFFERENT FROM YOUR OTHER LABELS?
India Circus offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories and a lot more. The vibrancy of the colours in India combined with the nuanced heritage of the designs makes each piece created at India Circus exceptional. All of our creations offer sophistication and kitsch products with a dash of ‘Indian-ness,’ without draining your wallets.
WHAT WAS THE FIRST THING YOU EVER DESIGNED?
Cushion covers at my family store ‘Zeba’.
India Circus designs are a blast of colours, patterns and traditional motifs. With an all-Indian palette, we draw our inspiration from both Mughal Royalty as well as the roadside chaiwalas
Volume 5 Issue 7