The podcast industry in India is expanding rapidly, making it the third-largest global market globally, only surpassed by the US and China. Podcasts have long been a part of Indian media, but in the past few years, especially during the Covid-19 pandemic, their popularity has significantly increased. People have come to appreciate audio content again as a result of the pandemic and screen fatigue. With this increase in popularity, podcasts are now playing a big part in the mainstream ecosystem. In addition, the creation and dissemination of audio content has never been easier, new formats and genres are emerging, linguistic freedom is growing, and innovation is driving an intriguing transformation of the Indian podcast industry.
Podcasts, formerly referred to as “audio blogging,” started as a simple way for people to share their ideas and feelings with a large audience via audio files. Still, it took a few decades for this medium to become a legitimate career. Platforms like Spotify, which revolutionized the podcast landscape, had a significant impact on the evolution of podcasting. These days, making and enjoying podcasts is a simple process. Podcast monetization has been made easier by major players like Spotify, Amazon, and Apple, among others, who have made significant investments in this space. Podcasts are becoming more and more popular worldwide, and as a result, brands are realizing their importance and including them in their product lines.
Ranveer Allahbadia, Cyrus Broacha, sisters Kritika and Deeksha Khurrana, Mae Mariam Thomas, Jay Shetty, and others are a few of the leading podcasters in India. A few of the best podcasts to tune into in 2023 are Finshots Daily, BeerBiceps, Bharatiya Junta Podcast, and others.
Podcasting is the process of sharing content via audio or video files that are available on the Internet in the form of episodes and can be accessed on a variety of devices, including computers, smartphones, iPods, and other portable media devices. The term “podcaster” refers to people who produce and share podcasts. Podcasting platforms offer a wide range of content, from politics and government to family-friendly and kid-friendly programming. The desire to work in the rapidly expanding podcast industry is growing along with consumer interest in podcasts, and the podcasting industry is no exception.
India, a country known for its population and diversity, is expected to see a significant increase in the number of listeners to podcasts as more people get access to smartphones and the internet. Podcasters now have the chance to interact with a larger audience and increase their influence. Still, this situation has two sides to it. India is well known for the growing popularity of content in regional languages, which includes a multitude of languages. Podcasters who provide content in local languages stand to gain a significant audience base and loyal following by catering to the growing demand for regional content.
However, one major disadvantage facing India’s podcasting scene is the scarcity of revenue streams. Podcasters can generate income from a variety of sources, but the most common one is advertising. This limitation on monetization opportunities emphasizes how important it is to look into alternate sources of income to maintain the podcasting industry’s growth.
If you have a strong desire to tell unique stories, many unconventional career options offer the chance to explore complex topics and unearth untold tales that are frequently missed by conventional content distribution channels.
Podcast Writers: Even though podcasting is primarily an audio medium, written content is still very important. Creating outstanding and thorough show notes for your podcast episodes or maintaining a blog with regularly excellent content can give you a significant advantage in the podcasting industry.
Sound Engineers: These experts, who perform their magic behind the scenes, are frequently referred to as audio engineers. To achieve the ideal audio experience, their job entails complex tasks such as equalization, mixing, and reproduction. A sound engineer’s tasks include removing background noise, honing the speakers’ voices, and introducing the perfect musical tones at the right moments to shape the podcast into its final form. With their skill, these sound engineers use sound to bring the story to life for the audience.
Podcast Producers: A podcast producer oversees different podcast genres and essentially works as a creative product manager. They are in charge of overseeing marketing strategies, keeping an eye on the show’s content, and communicating with the appropriate marketers. These managers are essential in making important choices, like figuring out who each podcast’s target audience is. Their crucial function guarantees that podcasts are prepared for listeners.
Podcast Editor: Subtly, podcast editors work to transform unpolished audio files into polished, expertly produced episodes. They have to make sure that the audio flows smoothly, remove background noise, add jingles and sound effects, and trim errors. In addition to having an excellent ear for detail, podcast editors also exhibit a strong command of storytelling strategies, which helps to produce an engaging audio experience.
Content Curators: Content curators have a crucial role to play in deciding how the content is presented. They evaluate the story’s profundity and recognize its possibilities. Content curators work in tandem with podcast writers and hosts to organize stories and, if necessary, select specific segments. They help determine whether the topic merits developing into an extensive series or can be satisfactorily covered in a single podcast episode. Since content curators actively participate in creating and delivering the story, this is an exciting role by nature.
Here are some simple steps to follow if you’re a podcast enthusiast and want to commence your own podcast:
- Select a podcast topic that aligns with your commitment
- Choose an appropriate name for your podcast
- Craft an engaging podcast description
- Determine the format for your podcast
- Create artwork and music for your podcast
- Acquire podcasting equipment and test your software
- Select a podcast-hosting domain
- Record episodes of your podcast
- Let people know about your new podcast.
