The Luxe Life

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Indian brands that are making it big

Enter the realm of the luxury industry and bask in its grand opulence

Back in the day we longed for those Burberry coats and Gucci bags we saw the Hollywood stars don. Only the fortunate could travel across the globe and pick up that much coveted piece. Cut to 2016, the malls are lined with the the most famous luxury brands in the world. There’s good reason why the most aspirational global brands are descending on the Indian market in large numbers. Our youth are constantly exposed to global luxury brands and they want to own nothing less. Be it accessories or apparel, pampering yourself on a holiday or drinking fine liquor, we just won’t settle knowing that there’s so much better out there. Euromonitor states that, international luxury brands command only a tiny share of the Indian market, where they face strong competition from local fashion designers and jewelry makers. Indians prefer traditional dresses and jewelry but shoes, bags and watches from global brands are a hit. Indians are also developing a taste for high-end skin care as well. The number of the uber rich is rising rapidly in India with many coming from tier-2 and tier-3 cities with enormous spending power and the desire to stand alongside the wealthiest. According to a recent study released by ASSOCHAM, Indian luxury market is estimated to be worth $18 billion by 2017 from the current level of $14 billion.
As of today, we don’t need to look beyond our borders for opulence in any genre. Be it gorgeous apparel or extravagant jewellery, our Indian brands are taking the market by storm. We have Abu Jani and Sandeep Khosla with their exquisite luxury fashion collections. Luxury jewellery maker Farah Khan Ali is ruling the industry and is known as the ‘designer to the stars’. Giving our interiors a funky look with contemporary designs inspired by the various facets of India, we have Krsna Mehta with his label India Circus. The benefits of natural ingredients are a secret to no one and chemical free brands like Bottega di LungaVita are the best perpetuators through their products. Luxury travel cannot get better than sailing on a yacht; Ocean Crest Marine is one such company dealing with yachts that strives to meet their client’s requirements.
This issue of Youth Incorporated, The Luxe Life, takes you through the various aspects of this rapidly growing market. International names apart, we also bring you the workings of some homegrown luxury
brands which have made a name for themselves.

Abu Jani & Sandeep Khosla
SEASONAL FASHION, TIMELESS STYLE

Abu Jani and Sandeep Khosla met by chance but it didn’t take too long for them to realize that they wanted the same thing; to create impeccable fashion. The duo tells us about their journey and gives us their take on luxury fashion

WHAT INSPIRED YOU TO COLLABORATE WITH EACH OTHER AND CREATE YOUR OWN LABEL?
Abu and I met on 15th August 1986 at a common friend’s luncheon. We struck up an instant rapport and decided then and there to combine forces. I am a natural risk-taker, Abu the reticent artist. He had been offered a space in Juhu to open his own boutique by a client, but was hesitant about doing it solo. As the afternoon progressed we knew we wanted the same thing. To create the most fabulous clothes. Clothes that carried all the hallmarks of India. Our fabulous embroideries, colours, textiles. Mata Hari became our first boutique and collection. Our parents gave us the seed money of rupees five lakhs and it was every penny they had to spare. Their complete faith in us and the freedom they gave us to follow seemingly impossible and unfashionable dreams, because fashion wasn’t seen as a career choice then as it is now, is something we will be eternally grateful for.

YOU HAVE REDEFINED LUXURY INDIAN WEAR SO WHAT WOULD YOU SAY IS USP OF THE AJSK LABEL?
The finest, that which is original, rare, exceptional, impeccably executed to the most minute detail. Unfortunately luxury like love is an over-used, misused and abused word/concept. Most of what passes off as luxury is mediocre, average, and missing many links. Products and services apart, the ultimate luxury is to live Life on one’s own terms. To be mistress or master of your own time and destiny. To bow before nothing except that and those whom you love. February will see the launch of our new diffusion label, ASAL by Abu Sandeep. Our mission is to make our personal brand of creativity and aesthetics more affordable, more accessible to a whole new youth oriented clientele and demographic. Because while we love Couture, we love the thought of so many more people becoming a part of our world, and ASAL is that dream brought to life in the form of fashion.

WHAT KIND OF MARKETING STRATEGIES ARE REQUIRED TO CREATE A STRONG FASHION BRAND IN TODAY’S MARKET?
For us, we let our work speak for itself. We don’t advertise nor do we ‘market’ ourselves in any strategic or planned manner. It’s not the best business move especially since one lives in a time of instant celebrity through promotion and propaganda. We are tremendously blessed that our work has found an appreciative audience and a loyal clientele.

2015 MARKED 28 YEARS IN DESIGN FOR THE TWO OF YOU. TELL US ABOUT YOUR JOURNEY SO FAR.
We believe in hard work. Blood, sweat, tears and big dreams. We have never allowed our circumstances to contain our ambition. But we haven’t planned or predicted paths either. It is highly gratifying to know that we have been blessed with a wide and loyal clientele, who have loved our creations, and bought our work in both India and across the globe. It is wonderful to have your work appreciated and coveted by so many discerning people.

Krishna Gupta
THE SCIENCE OF MEN’S GROOMING

From royal barbers to the most coveted men’s grooming salon in the country, Truefitt & Hill has gone through all aspects of luxury. We speak to Mr. Krishna Gupta, Director of Truefitt & Hill India, about what
luxury grooming actually entails

HOW DID TRUEFITT & HILL BECOME THE ROYAL BARBERS AND CONTINUE THE TRADITION ONWARDS?
William Francis Truefitt was appointed Court Wig Maker to George III in 1805, thus how the tradition began. In 2005, Truefitt & Hill is honoured by HRH Prince Philip, The Duke of Edinburg with a royal warrant.

WHAT WOULD YOU SAY IS YOUR BRAND MANTRA TODAY?
Grooming Men for Greatness

CAN YOU TELL US A LITTLE ABOUT YOUR GROOMING SERVICES AND PRODUCT RANGE AND IS IT ANY DIFFERENT IN INDIA THAN YOUR BRANCHES WORLDWIDE?
Enriching men’s grooming lives for more than two centuries, Truefitt & Hill has provided discerning gentleman with only the finest in products and services. We accomplish this by offering consistently high quality grooming services and by developing superior grooming products that are perfect for daily use.
Our offering gives men the opportunity to look and feel their very best. In terms of services we have royal shave, haircut, manicure, pedicure, facials and massages for men. Along with this we have shaving cream, colognes, aftershaves, razor, brushes etc.

YOU ARE THE FIRST COMPANY TO HAVE FEMALE BARBERS IN YOUR FOLD. HOW IS IT FARING?
It is great; we have received positive response from clients as well as the barbers. We are in the process to train more female barbers to have one or two in each outlet.

WHAT WERE THE MARKET ENTRY CHALLENGES FOR THE INDIAN MARKET AND HOW DID YOU OVERCOME THEM?
Attrition of staff was one of the challenges. We overcame it by incentivising and with the help of internal growth prospects. Another challenge we faced was of bringing a new concept to a new market. But we could overcome it by selling the experience and getting many people to try the services and concept.
We were the first company to offer luxury and high end products for men’s grooming, with a wide range dedicated towards men. It was a big challenge to increase product sales initially, but once people started experiencing the quality of the products in the service and purchasing it immediately, we could overcome this one too.

WHAT ARE YOUR VIEWS ON THE INDIAN GROOMING INDUSTRY?
The Indian grooming industry is evolving constantly with several new brands and concepts coming in. Men have become more aware about grooming and they take the time and effort to go out and get groomed. It is an extremely fast growing segment with great scope throughout the country.

WHAT WOULD YOU SAY ARE THE MOST IMPORTANT GROOMING TIPS AND MUST HAVES FOR OUR YOUNG READERS?
Always stay well groomed for a great impression in any situation!

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PRIME TIME

Right from its origins almost 250 years ago, the inventor of the automatic or self-winding watch, Perrelet
has consistently cultivated an avant-garde spirit teamed with complete mastery of the elaboration of its
timepieces. Karan Jain, Regional Manager at Perrelet SA, tells us about their collections, the competition
and what sets these timekeepers apart

BEING AN ESTABLISHED HOROLOGIST SINCE 1777 WHAT DO YOU SAY ESSENTIALLY DEFINES LUXURY WATCHES?
Luxury watches are defined by two traits – craftsmanship and service. Beyond the utility of an instrument that tells the time, customers are buying into a brand’s pedigree, name and prestige, as well as a higher, more personalized level of service. Once you buy a luxury watch, your relationship with the brand has just begun.

ONE OF YOUR MOST POPULAR COLLECTIONS HAS BEEN THE TURBINE COLLECTION. WHAT WAS THE IDEA BEHIND THE SAME?
With the Turbine, we wanted a watch that was unique and immediately recognizable. The Turbine mechanism was inspired by the turbine fan in aircraft engines. Implementing it was a challenge, but our engineers were able to design a watch that successfully integrated a free-rotating high-speed titanium
turbine with Perrelet’s industry-leading automatic movement. The results are there for everyone to see – the Turbine collection has become symptomatic with the quality and innovation that watch connoisseurs expect from a brand like Perrelet.

THE LUXURY WATCH CATEGORY CAN BE A TOUGH ONE, WITH LIMITED BRANDS AND A DOMINATION OF HISTORIC MODELS. HOW DOES PERRELET COMPETE IN THIS ARENA?The luxury watch marketplace is definitely a busy one, but there is always room for growth and improvement. Perrelet is one of the few surviving brands from the golden era of watchmaking innovation from 1750 to 1800. It was during this time that miniaturization of horological processes made rapid progress and technical innovations – like the tourbillon, BreguetOvercoil and, of course, the automatic – saw the light of day. Today, Perrelet is popular because of its unique style and modern innovations.
All our watches contain in-house movements with mechanisms both designed and manufactured by us. We are the only watchmaker in the world to make double-rotor watches, and we continue to be an innovator in the industry.

YOUR TURBINE SHERIFF TIMEPIECE IS SAID TO PAY TRIBUTE TO YOUR FOUNDER, ABRAHAM- LOUIS PERRELET. WHAT MAKES THIS WATCH SO SPECIAL?
The Turbine XL Sheriff was a one-off piece made specially for the Only Watch charity auction 2015. Only Watch auctions unique timepieces from various brands to raise money for research into Duchenne muscular dystrophy. It has been doing this since 2005 to great support from the horological community. The Sheriff was a fun take on the current Turbine XL. We replace the turbine with a sheriff’s star and stamped the words “Wanted: Dead or Alive” above the name of the founder of our company, Abraham-Louis Perrelet. It’s a fun reference to old American westerns, as well as acknowledging the original Perrelet.

WHAT CAN WE EXPECT FROM PERRELET IN THE COMING YEARS?
The last year has been one of consolidation for Perrelet – where we have streamlined and fine-tuned our collection. While the Turbine has been a great success for us, we are now focused on the future and the next big technical innovation. What our customers can always expect from us are cutting-edge, avantgarde watches that are a joy to own and wear.

Farah Khan Ali (8th August 2015)5425
ALL THAT GLITTERS

Somewhere between looking for the good in people and finding magic in the ordinary, she designed her way to the top. Farah Khan Ali tells us why you need to love what you do above all else

DID YOU START OUT WITH AN AIM IN MIND? DID YOU EVER THINK THAT YOU WOULD BE REFERRED TO AS THE ‘JEWELER TO THE STARS’ TODAY?
I didn’t get into my profession to make money or to be successful. I got into it because I was very passionate about it. I believe that if you do something, you do it all or nothing. You put in your best and let your work speak for itself. I didn’t have any agenda to be the ‘jeweler to the stars’ or a brand to reckon with when I started out. Even today, I’m still learning. I put in more than 100% and those efforts are recognized by people and it shows in my work. I just love to create, I live to design. For me pictures speak  more than words, it’s very important for me to depict what I’m saying visually. I’m an extreme personality, eccentric to the core, unpredictable and somewhere in all that chaos, I find myself. But at the same time, I’m extremely focused and disciplined. You have to be eccentric to be creative and you need the discipline to come up with something beautiful.

WHERE DO YOU DERIVE YOUR INSPIRATION FROM?
I’m a creative person. I like viewing beauty in everything I see. When I was growing up, my mum always used to tell us to look for goodness in people and beauty in things. Don’t look for what you don’t have and focus on what you do have. When I see something that attracts me, be it nature, colors, architecture or any form that captivates me, I just view it in a magical perspective. All of us think alike, but the way we perceive things and interpret it is what makes us all different. Any form that can hold my attention for more than a minute can transform into something beautiful.

YOU’VE COME A LONG WAY, WHAT WERE SOME OF THE CHALLENGES YOU FACED ALONG YOUR JOURNEY?
The greatest challenge I faced was learning the hard way. Contrary to what people believe that hailing from a Bollywood family, my parents must have set me up to start my own store and do my own thing. But the truth is, I worked my way to the top. My father always believed that an education was the best legacy he could leave me and I admire and respect him for that. I struggled for many years of my life and it took me 18 years to start my own store. I had to put everything I made into it. I also learned a lot along the way. This industry is very closed; they don’t encourage outsiders to get into it. I had a few bad incidences with people but every roadblock in my way was a stepping stone to further success.

Arjun Khurana Managing Director - Bottega di LungaVita
SCIENCE, TRADITION AND BEAUTY

Combining time honored traditions with scientific innovation, Bottega di LungaVita has been the leading producer of natural cosmetics since the beginning of the last century. Arjun Khurana, Managing Director, tells us about what sets this brand apart

WHAT MAKES BOTTEGA DI LUNGAVITA A UNIQUE BRAND?
The brand’s philosophy is to offer natural products for skin care and physical well-being. All of our products have successfully delivered staying true to our philosophy. Here nature meets science, ancient traditions and new technologies, together with an ongoing commitment to respect the environment and offering customers a wide range of cosmetic, herbal and pharmaceutical products that are both effective and natural. This is where our brand differs from other brands in this niche segment of organic and natural skincare and wellness solutions. Bottega di LungaVita focuses on natural products, science and innovation with clinically proven technologies. Each of our products has a unique thought and technique behind it. This is what sets us apart.

GIVEN THE WIDE RANGE OF PRODUCTS OFFERED BY BOTTEGA DI LUNGAVITA, HOW DOES ONE PICK THE RIGHT ONE FOR THEM?
The consumers in India are knowledgeable and well aware of the various skincare and wellness brands and their products available. At the same time they are conscious of what ingredients and processes are being used in the manufacture of the product. They tend to choose what best suits their body and so are open to try new products. This facet of the Indian consumers proves beneficial to our brand. The wide range of our products ensure that there is a definite product for every individual and thus helps us gain their loyalty. New techniques and procedures are always on the agenda but the quality of the product can’t be compromised. When that is maintained, loyalty and retention of customers is ensured. The idea of keeping competition at bay simply means focusing on one’s product. It is always good to better one’s own product from time to time and let people know about it.

WHAT CAN WE LOOK FORWARD TO FROM YOU IN THE NEAR FUTURE?
Our core is the scientific research, testing and analysis that go behind the formation of every product. So far we have come a long way with capturing 20% market shares in the European market. In the future we plan to keep up with our work and consistently come up with new products that will further widen our product lines and provide health solutions to our consumers The company is in talks about launching a makeup line “TRUCCO Makeup” and regards to the outlets and pan expansion, the company at present is targeting malls in tier-II cities, shop-in-shops in neighborhood cosmetic stores and high streets in tier-I cities. We plan to go to 150 locations by the end of the year after which we will start to expand in the west and then the south subsequently. At the same time we are also focusing on increasing sales through E-commerce media. At present, a small yet significant proportion of our sales volume is generated pan-India from the online medium. This percentage is constantly on the rise and we especially notice a peak during the festive season.

Krsna Mehta - Profile Pic (2)
THE INTERIOR MOTIVE

Luxury décor is a fabulous niche with untapped potential. We talk to the Krsna Mehta, creator of India Circus and popularly known as the designer to the stars about his take on luxury décor and his brand

HOW WOULD YOU DESCRIBE YOUR DESIGN JOURNEY?
I remember from a very young age I had definite opinions about art and design, and when I look back on it, I find it amusing that at that age I was so opinionated. Growing up in the hustle and bustle of the city life and in the midst of all the symbols, vibrancy, heritage and pride in Bombay, I started from a young age working with textiles in my family business ‘Zeba’, absorbing the inspirations that would later inform my designs. I went on to work with several renounced brands such as Good Earth, Godrej, Celio and several other renowned lifestyle brands in India and all over the world.

WHAT WAS THE INSPIRATION BEHIND INDIA CIRCUS?
India Circus designs are a blast of colours, patterns and traditional motifs. With an all-Indian palette, we draw our inspiration from both Mughal Royalty as well as the road-side chaiwalas. We offer a diverse and distinct array of moods and tones, which we feel represents India.

DO YOU HAVE ANY PLANS OF EXTENDING THE LINE?
Yes, we will be soon extending our home décor line and have a lot of exciting lines coming up soon. Stay tuned.

CAN YOU NAME SOME OF YOUR FAVOURITE DESIGNERS?
Issey Miyake and Jonathan Adler

HOW IS INDIA CIRCUS DIFFERENT FROM YOUR OTHER LABELS?
India Circus offers contemporarychic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories and a lot more. The vibrancy of the colours in India combined with the nuanced heritage of the designs makes each piece created at India Circus exceptional. All of our creations offer sophistication and kitsch products with a dash of ‘Indian-ness,’ without draining your wallets.

WHAT WAS THE FIRST THING YOU EVER DESIGNED?
Cushion covers at my family store ‘Zeba’

India Circus designs are a blast of colours, patterns and traditional motifs. With an all-Indian palette, we draw our inspiration from both Mughal Royalty as well as the roadside chaiwalas

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ON THE ROCKS

The luxury single malt company from India, Amrut Distilleries, recently completed a decade. We speak to the Executive Director, Rakshit N. Jagdale about putting themselves on the world map

WHEN DID THE VISION TO CREATE AMRUT (FUSION) SINGLE MALT COME TO FRUITION?
We began with distilled malt whiskey in 1798 to use it in our branded whiskey portfolio. It was in 2001 that I went overseas to do my MBA and that is where the idea of the Single Malt Whiskey took shape. I was asked to do a project as part of my dissertation for the university and I showcased a live project report to the company and the board approved of it in 2002. In August 2004, Amrut launched India’s first indigenously distilled, matured and bottled malt whiskey.

WHAT WAS THE THOUGHT BEHIND LAUNCHING THIS FUSION SINGLE MALT OVERSEAS FIRST AND THEN BRINGING IT TO INDIA?
We wanted to get the accolades overseas first and when the word of mouth got to India, we then planned to introduce it in our country. It was a deliberate marketing strategy that we undertook.

IS THE DECLINING DEMAND FOR WHISKEY IN THE INDIAN MARKET OF SERIOUS CONCERN TO THE BRAND?
The overall sprits market in India is stagnant as far as growth is concerned. The entire spirit market growth has plateaued out in India. The entire spirit market is growing at a rate of 2.5 to 3% annually. There is more stagnation of growth where the mid range whiskeys are concerned. Whereas we see a small bit of growth happening in the scotch and whiskey segments. Basically people are graduating up the segment to premium whiskeys and scotch and hence we are witnessing a premiumization of single malt whiskeys in India.

CAN YOU TELL US ABOUT THE ‘AMRUT 10 YEAR OLD GREEDY ANGELS’ LIMITED EDITION WHICH SOLD OUT WITHIN 2 DAYS OF ITS RELEASE AND SOME OF YOUR OTHER LIMITED EDITION BEST SELLERS?
We had just 2 casks maturing in our warehouse for 10 years and we bottled 320 bottles out of them. The stocks were presold even before we bottled them. Our other limited editions are Amrut Kadambham, Amrut Portonova, Amrut Two Continents, Amrut Herald and Amrut Sherry Finish.

ARE THERE ANY NEW INNOVATIONS FOR THE LIMITED EDITION SERIES ON THE CARDS? IF SO, CAN YOU TELL US ABOUT THEM?
Nothing new planned for this year. We have close to about 18 single malt variations in our portfolio. We have to benchmark and keep up a consistent profile on the quality and that is a challenge in itself.

WHAT ARE YOUR FAVORITE MALT WHISKEY BRANDS AND WHY?
Glenfiddish 15 yo / 18yo, Lagavullin 16 year old, Laphroigh 18 yo, Macallan 12 yo and Bunahaveen 18 yo.

We do not see any difference between Indian and overseas consumers as both are very knowledgeable about their whiskies

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WHATEVER FLOATS YOUR BOAT

If you think flying business class is the best as travel can get, try setting aboard a yacht which has been sailing its way through the luxe market. Riyhad Kundanmal, Sales and Marketing Director of Ocean Crest Marine tells us about this much sought after form of recreation

CAN YOU TELL US A LITTLE MORE ABOUT THE INDIAN YACHT INDUSTRY?
The yachting industry is in the nascent stages here in India. For the industry to become an “actual” industry, infrastructure is the key. With a country of over 12,000 kilometers of inland and ocean coastline, we may be one of the few countries that do not have connectivity by waterways, considering that it could well become one of the cheapest ways of transportation with no heavy expenses on roadways, bridges etc. With infrastructure in place, breakwaters, marinas and sewage marine falls, India would not only become a tourist destination for sea goers, but it would bring in foreign revenue, ensure water security, jobs for the locals and put India on the yachting destination whereby Super Yachts too could make India a hub like Monaco.

2010 SAW A LOT OF BANKERS AND CORPORATES BEING THE CONSUMERS FOR YACHTS, AS OPPOSED TO 2008 WHEN THE CONSUMERS WERE PRIMARILY INDUSTRIALISTS. WHAT IS THE CONSUMER TREND AS OF 2015?
With the world economy at an all time low, coupled with the INR/USD being affected, not to mention the raised import duty structure on boats and yachts, the trend over the last few years has not been very receptive towards necessities. Boats that were once considered a rich man’s toy, have not become a necessity for some to get from place to place due to the driving distances and traffic snarls. With the current trend ‘Make in India’, our company Ocean Crest Marine shall be dwelling into the manufacturing of suitable high speed boats for transportation and recreation and by 2016 we are hopeful that we would be able to have our brand on the water.

WHAT ARE THE MOST IMPORTANT FACETS TO CONSIDER WHILE BUYING A YACHT?
The builder’s reputation, materials, design, fuel economy, range, sea stability, reliability, engineering, amenities and certification are some of the facets to get into when considering a suitable boat or yacht. The after sales service is another key component, which must be looked into as not many companies have their own marine workshop and product display center, which in the boating industry is the key considering the logistics involved when dealing with boats and yachts.

AS A BRAND, WHAT IS YOUR MARKET STRATEGY FOR THE INDIA AND HOW DO YOU SEE IT GROWING?
Ocean Crest Marine is optimistic that after this economic downturn the economy will see a change in the wind and at that time the waters would become the key to transportation. With the country connected by waterways, the government themselves have realized the importance of its usage. Plans are underway to develop marinas for the convenience of the citizens. Our strategy is to showcase our product within our exclusive showroom for boats and yachts in Mandwa (the only one in India) and make the process and decision of buying a boat as simple as buying a car. See it, feel it, like it and sail away in it.

For the industry to become an “actual” industry, infrastructure is the key. With a country of over 12,000 kilometers of inland and ocean coastline, we may be one of the few countries that do not have connectivity by waterways

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STUDYING THE LUXE LIFE

With the advent and rapid growth of the luxury industry in the India, job opportunities are on a rise in this coveted field. Get to know more about the educational qualifications required for the same

The luxury industry is on an all time rise in India right now. With the industry being just about a decade old in the country right now, the time is ripe for expansion.

WHY SHOULD YOU STUDY LUXURY MANAGEMENT?
India has been reported to have the world’s fastest-growing population of millionaires right now. The number of millionaires in the country has grown from 196,000 to 250,000 in the past year. That is a 27% rise as compared to 2014. Wealth-X, which is the global authority on wealth intelligence, predicts as much as 437,000 Indiabased millionaires by 2018, and the number to have doubled by 2023. They also note that the key indicators for India’s potential economic growth are its new reformist government, well-defined legal system, and the immense rise of entrepreneurship in the country.
Even in times of financial uncertainty, the growth rate of the Indian luxury industry has been tremendous. China is considered to be the largest growing market for luxury brands in Asia, and though India hasn’t taken over the title just yet, the diminishing sales in the Chinese luxury markets is a noteworthy detail to consider. The Indian luxe market is currently estimated at a whooping USD 7.8 billion, and is set to grow at a staggering rate of 86% in constant value terms between 2013 and 2018. With the massive list of positive statistics, there is a huge need for managers who have an in-depth idea of the trends of the luxe industry. Armed with specialised management degrees in luxury, hordes of students are flocking to this new career option.

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WHAT SEGMENTS CAN YOU PURSUE LUXURY BRAND MANAGEMENT IN?

The need for luxury-educated brand managers increased exponentially as luxury permeated across various segments like cars, fashion, wines, chocolates, spa services, jewellery, leather accessories, watches and more. A December 2011 survey report by Luxury Connect states that a trained manpower of 1.76 million would have been required by last year in the luxe field.
What more, luxury brands have started spreading their operations to newer countries. A brand manager with a large luxury house is almost like the face of the brand in India or abroad, for example the Asia Pacific region or the Gulf area. A luxury brand manager is also required to continually question and redefine the lines of luxury. This is done by keeping the changing times, perceptions and tastes of the region’s public in mind.

WHERE SHOULD YOU STUDY LUXURY BRAND MANAGEMENT FROM?
LUXURY CONNECT BUSINESS SCHOOL:
COURSE TITLE: Post Graduate Diploma in Luxury Management
DURATION: 16 months – 10 month academics + 6 month internship
LOCATION: Gurgaon
ELIGIBILITY: Graduation Degree in any stream

PEARL ACADEMY:
COURSE TITLE: Post Graduate Diploma in Luxury Brands
DURATION: 2 years
LOCATION: Delhi NCR, Mumbai
ELIGIBILITY: Graduation Degree in any stream

FAD:
COURSE TITLE: One Year International Post Graduate Programme in Fashion with specialization in Luxury & Brand Management
DURATION: 1 year
LOCATION: Mumbai, Pune
ELIGIBILITY: Graduates or 2/3 Year Diploma holders in any stream.

RAFFLES:
COURSE TITLE: Advanced Diploma in Fashion Marketing and Luxury Brand Management
DURATION: 2 years
LOCATION: Mumbai
ELIGIBILITY: Graduation Degree in any stream
MISB BOCCONI:
COURSE TITLE: Post Graduate Program in Business (PGPB)
DURATION: 22 months
LOCATION: Mumbai
ELIGIBILITY: Graduation Degree + CAT, X AT, CMAT, GMAT, GRE or MISB Bocconi entrance test

INTERNATIONAL:
ESSEC BUSINESS SCHOOL:

COURSE TITLE: MBA in Luxury Brand Management
DURATION: 11 months
LOCATION: Paris
ELIGIBILITY: Graduation Degree in any stream, 3 years of quality postgraduate work experience and GMAT, IELTS/TOEFL
FEES: Around Rs. 12,00,000

SDA BOCCONI SCHOOL OF MANAGEMENT:
COURSE TITLE: Full-time MBA with Track in Luxury Business Management (LBM)
DURATION: 1 year
LOCATION: Milan
ELIGIBILITY: GMAT/GRE, Graduation Degree in any stream, 2-5 years of work experience, IELTS/TOEFL
FEES: Around Rs. 19,00,000

NYU STERN SCHOOL OF BUSINESS, NEW YORK UNIVERSITY
COURSE TITLE: Full-time MBA with specialization in Advanced Luxury Marketing
DURATION: 2 years
LOCATION: New York
ELIGIBILITY: GMAT/GRE, TOEFL, Graduation Degree in any stream
FEES: Around Rs. 37,00,000

UNIVERSITY OF ST GALLEN:
COURSE TITLE: Full-time MBA with
an elective in Luxury Insights
DURATION: 18 months
LOCATION: Switzerland
ELIGIBILITY: Graduation Degree in any stream, TOEFL/IELTS and GMAT
FEES: Around Rs. 5,00,000

HEC PARIS:
COURSE TITLE: Executive MBA with a Luxury Major
DURATION: 16 months
LOCATION: Paris
ELIGIBILITY: Graduation Degree in any stream, TOEFL/IELTS and GMAT/GRE
FEES: Around Rs. 15,00,000

LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE:
COURSE TITLE: MBA with an elective in Luxury Management
DURATION: 12 months
LOCATION: UK
ELIGIBILITY: Graduation Degree in any stream, TOEFL/IELTS and GMAT/GRE
FEES: Around Rs. 20,00,000

ESADE BUSINESS SCHOOL:
COURSE TITLE: Full-time MBA with a specialization in Luxury
DURATION: 10 months
LOCATION: Spain
ELIGIBILITY: Graduation Degree in any stream, TOEFL/IELTS and GMAT/GRE
FEES: Around Rs. 14,00,000

ESCP EUROPE
COURSE TITLE: MBA with an elective in luxury brand management
DURATION: 2 years
LOCATION: France, UK, Germany, Spain, Italy
ELIGIBILITY: Graduation Degree in any stream, TOEFL/IELTS and Admission test
FEES: Around Rs. 13,00,000.

 

Volume 5 Issue 7

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