India’s dynamic creator economy is giving voice to a diverse array of storytellers, embodying the spirit of a confident and assertive nation. These digital creators are not just entertainers but catalysts for social change, champions of local culture, and ambassadors for tourism. Through the National Creators Award, we recognise and celebrate their excellence and impact across more than 20 categories, including storytelling, social advocacy, environmental sustainability, education, gaming, and beyond. Social media has played a pivotal role in showcasing the remarkable skills and talents of India’s youth, who are achieving incredible feats in content creation. The National Creators Award stands as a tribute to their talent and dedication, highlighting their contributions to our society and culture.
The Prime Minister, Shri Narendra Modi presented the first-ever National Creators Award at Bharat Mandapam, New Delhi. He also had a brief interaction with the winners. The National Creators Award is an effort to recognise excellence and impact across domains, including storytelling, social change advocacy, environmental sustainability, education, and gaming among others. The award is envisioned as a launchpad for using creativity to drive positive change.
The Prime Minister underlined that it is the country’s responsibility to walk side by side with the change of times and the advent of a new era and said that the nation is fulfilling that responsibility today with the first-ever National Creator Awards. “National Creator Awards is giving identity to the new era before its onset”, the Prime Minister remarked, highlighting the prowess to analyze the future beforehand. He expressed confidence that the National Creator Awards will establish a strong influence in the times to come by energizing the new era and respecting the creativity of the youth and the sensitivity towards the aspects of daily life. In the future, the Prime Minister said, National Creator Awards will become a huge source of inspiration for content creators and create an identity for their work. The Prime Minister congratulated the winners of the awards and also acknowledged the active participation of the contestants in a very short time. “The association of more than 2 lakh creative minds for the event is creating an identity for the nation itself”, he emphasized.
Noting that the first-ever National Creator Awards took place on the auspicious occasion of Maha Shivratri, the Prime Minister said that Lord Shiva is hailed as the creator of language, art and creativity. “Our Shiv is Natraj, his dumroo produces Maheshwar Sutra, his Taandav lays the foundation for rhythm and creation”, the Prime Minister said, as he conveyed his best wishes to everyone on Maha Shivratri.
Highlighting the impact of a multiplier effect of one scheme or policy on the development journey of the nation, the Prime Minister mentioned the data revolution in the last 10 years and the availability of low-cost data. He credited the Digital India campaign for the formation of a new world for content creators and lauded the efforts of the youth in this direction. “Youth with their positive actions have urged the government to look towards content creators”, the Prime Minister said congratulating them and crediting them for the inception of such awards.
“You are the writer, director, producer and editor of your own projects”, PM Modi emphasized noting the collective capability of such talent. “You forged an idea, innovated and gave it a life form on the screen. You have not only introduced the world to your capabilities but have also shown them the world”, the Prime Minister said, lauding the courage and determination of the content creators. He acknowledged the impact of the content all around India and said, “You are the MVPs of the internet.”
He also underlined that the potential of content creators can take India’s branding to a new height at the national and international levels. He highlighted the power of creativity and gave the example of visualizing excavated artefacts that have the potential to take the viewer back to the same era to experience it. Concluding the address, the Prime Minister acknowledged India’s power of creativity to become a catalytic agent for its development. He congratulated everyone on the occasion and also hailed the efforts of the jury who went through more than 2 lakh applicants in a short time.
National Creators Award 2024: Full list of winners
- Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)
- Best Creator in Education Category(Male & Female): Naman Deshmukh
- Best Health and Fitness Creator: Ankit Baiyanpuria
- Best Creator in Food Category: Kabita Singh (Kabita’s Kitchen)
- Celebrity Creator of the Year: Aman Gupta
- Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)
- Favourite Travel Creator: Kamiya Jani
- Green Champion’ Category: Pankhti Pandey
- Best Storyteller: Keerthika Govindasamy
- Cultural Ambassador of the Year: Maithili Thakur
- Most Creative Creator Female: Shraddha Jain
- Most Creative Creator Male: RJ Raunac
- Heritage Fashion Icon Award: Jahnvi Singh
- Best Creator for Social Change Award: Jaya Kishori
- Best Micro Creator Award: Aridaman
- Best Creator in Gaming Category Award: Nishchay
- Swachhta Ambassador Award: Malhar Kalambe
- Best International Creator Award: Drew Hicks, Kili Paul, Cassandra Mae Spittmann
- Best Nano Creator Award: Piyush Purohit
- Most Impactful Agri Creator: Lakshay Dabas
- The New India Champion Award: Abhi and Niyu
The National Creator Award has witnessed exemplary public engagement. In the first round, more than 1.5 lakh nominations across 20 different categories were received. Subsequently, in the voting round, about 10 lakh votes were cast for digital creators in various award categories. Following this, 23 winners, including three international creators, were decided. This overwhelming public engagement is testimony that the award truly reflects the people’s choice.
