By GB Bajaj
Gillette launched India’s first breakthrough 5 blade battery operated shaving system, the Gillette Fusion Power, an innovative technological offering for the sexiest shaving experience for the Indian men, be it a business man or fashion model.
Bollywood Diva Chitrangada Singh was accompanied by actor-director hunk Arbaaz Khan and ace cricketer Rahul Dravid to launch India’s first 5 blade battery operated shaving system.
To highlight the intricate technological advancement of Fusion Power, a formation of the razor through a 2D projection with the highlights of innovation was done by Deepa Vaidyanathan, Head Brand Communications, P&G India. Focus on the benefits of its micro pulses was done through a special audio-visual and played which contained high intensity vibrations, to impart the feel of the micro pulses that were generated when the razor is on for the attendees.
Commenting on the launch of Gillette Fusion Power, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “In line with the purpose of touching and improving lives of more consumers, we have brought to India, its first battery operated razor- Gillette Fusion Power.
“The razor with a power button generates micropulses that reduce friction and increases razor glide, to provide a comfortable shave so advanced, you barely feel the blades, making it great even for men with sensitive skin. she added.
Chitrangada Singh attired in a blue sheer panel Arpan Vohra dress set up a competition for the best sexiest shave between Arbaaz Khan & Rahul Dravid with a live demonstration of the razor, as Arbaaz finished faster and Rahul being more precise using his cricket techniques. Chitrangada voted both had equally sexy and smooth shaves. The attendees present were encouraged to try the newly launched product thereafter.
Rahul Dravid, added, “Precision is a part of my cricketing life; I ensure that I give my finest performance at all times. A razor which looks into all aspects of shaving and still ensures the best shave with the most ease is rare. Gillette Fusion Power’s launch will not only transform shaving, but also the way it is perceived.”
Fusion Power is not just about more blades, its R&D has resulted to give the best and closest shaves with smoothness. It has spaced the blades 30% closer than before and it has created a new “shaving surface” that reduces irritation. The blades have a smoother coating and an enhanced “Lubrastrip” infused with vitamin E and aloe, creating a significantly superior shaving experience.
