By GB Bajaj
PVR the ultimate cinema entertainment company launched its first IMAX theatre in PVR Phoenix, Mumbai at the centre heart of Mumbai and having the added advantage of an integrated shopping mall and Hotel Shangri La.
Aamir Khan being the chief guest of honor inaugurated and launched the PVR IMAX with a VIP private screening of Warner Bros’ movie, Man of Steel with Kotak Bank being the main sponsors of the launch event.
Aamir Khan was so wowed that he narrated the story of how when he was in Australia for few years, how he used to go and watch all movies in IMAX format and because he was so impressed, the movie DHOOM 3 will be released in 3D IMAX format in December 2013.
IMAX Corporation has completely innovated the technology for the entertainment industry, more particularly movies. IMAX has introduced the most immersive movie-going experience for its patrons.
IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with, IMAX’s customized theatre geometry and powerful, digital sound system create a unique environment.
Mr. Ajay Bijli, CMD, PVR Ltd., said, “Mumbai has always symbolized the significance and magnitude of cinematic experiences. Bringing the second IMAX theatre, after Bangalore, was indeed a planned step to offer the finest cinematic experience to discerning movie-goers. After receiving a positive response from Bangalore audiences, we planned to launch IMAX in Mumbai. PVR has a long association with Kotak, and we feel ecstatic to have Kotak sponsor the launch event of PVR IMAX for our viewers in Mumbai. Movie aficionados across the city beside the posh locality of Lower Parel will experience an elevated cinematic experience at the PVR-IMAX theatre.”
The new PVR IMAX theatre at PVR Phoenix Mills will offer movie buffs the most realistic and engrossing cinematic experience, the feeling of actually being part of the movie set, realistic sounds and action carried out and allowing all to enjoy a phenomenal experience watching the blockbusters. IMAX’s cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital sound system create a unique environment that will make audiences feel as if they are in the movie.
The launch of the PVR IMAX theatre had corporate dignitaries like Mr. Ajay Bijli, Chairman Managing Director, PVR Ltd.; Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.; Mr. KVS Manian, President – Consumer Banking, Kotak Mahindra Bank Ltd. & Mr. Don Savant, Senior Vice President and Managing Director, Asia Pacific, IMAX Corporation and from Bollywood, Nargis Fakhri and Evelyn Sharma were seen at the launch.
“Building on the success of the PVR IMAX theatre in Bangalore, we are delighted to bring IMAX to Mumbai with Mr. Ajay Bijli and PVR, our valued and strategic partner in India who shares our passion for delivering world-class entertainment experiences,” said Don Savant, Senior Vice President and Managing Director, Asia Pacific, IMAX Corporation. “We are also committed to presenting the best in Bollywood films in IMAX. With our three-film partnership with Yash Raj Films, we are delivering on this promise and look forward to bringing the legendary studio’s most anticipated movies to fans in our premium format.”
Man of Steel was digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology.
IMAX 3D gives the wonderful big-screen entertainment with astounding visual effects and realistic sounds and just cannot wait to watch DHOOM 3. Aamir Khan and Katrina Kaif’s upcoming mega budget film Dhoom 3 will be the first Indian film to be released on IMAX screens in India. IMAX Corporation plans to open 14 specialised theatres all across India by 2014.