Annual Subscription Rs.2,999 FREE — Limited Time Only! — Limited Time!

Sunday, 19 April 2026

India's Leading
Youth Magazine

Education
Study in IndiaIndian colleges, IITs, IIMs & more Study AbroadGlobal education opportunities Online LearningCourses & certifications Exam PrepJEE, NEET, boards & more Student SkillsStudy skills & productivity
Careers
Career OptionsExplore career paths Unconventional CareersBeyond the ordinary Job OpeningsLatest opportunities EntrepreneurshipStartup stories & advice Workplace TipsOffice skills & growth
Rankings
B-School RankingsGlobal MBA & business school rankings 2022–2026 Undergraduate RankingsGlobal university & undergrad rankings 2022–2026 Other RankingsNIRF, national school rankings & more
Entertainment
Movies & OTTReviews, trailers & binge guides MusicIndie, Bollywood & global sounds BooksReviews & must-read lists SportsCricket, football & beyond CelebritiesProfiles & interviews Quizzes & FunTest your knowledge EventsFestivals, college fests & more Nightlife & FoodRestaurants, bars & recipes
Lifestyle
Fashion & BeautyTrends & style tips Health & FitnessWellness & workouts Mental HealthSelf-care & mindfulness RelationshipsDating, friendships & more TravelDestinations & travel hacks Food & RecipesCooking & food culture TechnologyGadgets, apps & AI SustainabilityEco-living & green ideas
News
Breaking NewsLatest headlines Education NewsPolicy, exams & results Youth NewsWhat matters to young India Politics & SocietyDebates & social issues
Student Voices
Campus LifeCollege culture & stories Student OpinionsHot takes & perspectives Youth IssuesChallenges facing Gen Z Student StoriesPersonal experiences Campus SpeakVoices from colleges College FestivalsCollege fest coverage & highlights Editor's NotesFrom the editorial desk
Connect
Write for UsSubmit your articles & stories Partner with UsCollaboration opportunities Advertise with UsReach India's youth audience Internships & JobsJoin the Youth Inc team

Never miss a story

Join thousands of young readers who get our best articles every week.

India's leading youth magazine. Educating and entertaining young minds since 2011.

Company

About Us
Advertise With Us
Contact
Write for Us
Editorial Policy
Privacy Policy
Terms of Service

Explore Topics

Education

Study in India
Study Abroad
Online Learning
Exam Prep
Student Skills

Careers

Career Options
Unconventional Careers
Job Openings
Entrepreneurship
Workplace Tips

Rankings

B-School Rankings
Undergraduate Rankings

Entertainment

Movies & OTT
Music
Books
Sports
Celebrities
Quizzes & Fun
Events
Nightlife & Food

Lifestyle

Fashion & Beauty
Health & Fitness
Mental Health
Relationships
Travel
Food & Recipes
Technology
Sustainability

News

Breaking News
Education News
Youth News
Politics & Society

Student Voices

Campus Life
Student Opinions
Youth Issues
Student Stories
Campus Speak
College Festivals
Editor's Notes

© 2026 Youth Incorporated Magazine. All rights reserved.

F21 Commerce Center, 78 Tardeo Road, Mumbai 400034, Maharashtra, India

rave | Youth Inc Magazine

Home/rave

rave

1 article

How Brands Turned Rebellion Into a Commodity: Death of Counterculture

Fashion & Beauty

How Brands Turned Rebellion Into a Commodity: Death of Counterculture

Riddhi Thakur17 Nov 2025