The story revolves around Ira Bhat, an overworked copywriter at J. McCarthy, (one of the best advertising agencies in the country) who strives to make it big in her advertising stint while battling against the barmy, bizarre perils and pitfalls of having to deal with “comma obsessed clients, award obsessed bosses, obnoxious marketing executives, high-strung creative types, impossible deadlines, obscure briefs…” While the oh-so mushy romance does eventually blossom, it does not take to the centre-stage of the novel (it is more of a personal diary). The author keeps you glued to the book by her simple way of portraying the eccentricities of what appears to be a glamorous profession aided with a subtle yet sharp touch of humour. The wacky footnotes clarifying jargons used by the ad professionals add to the feel-good reading experience.
Volume 3 Issue 4
Looking to balance a corporate job along with providing freelance service as a side hustle…
The Oscars are one of the most awaited awards. That time of the year is…
- MET Students Won a 36-hour Coding Hackathon - PM Narendra Modi interacted with the…
Receptionists We all have seen while visiting any hotel, resort or office premises, but have…
In 2016, COEP Technological University introduced Impressions, an annual cultural fest designed to celebrate creativity…
Mental health challenges have become a global concern, with one in every eight people worldwide…