You are more likely to get ahead in life if you use your talents and strengths to their fullest extent. In the same way, you’ll suffer less backlashes if you know what your weaknesses are and if you effectively learn to manage them.
How do you go about identifying your strengths and weaknesses as well as analyzing the opportunities and foreseeing the threats that come your way? SWOT analysis is a useful technique that helps you do this.
You begin by answering questions about each of the four areas being examined. Honesty is crucial or else the results won’t be a meaningful. Try not limiting yourself to the strengths that you currently display. List all the ones that have been dormant for a while as well. Make sure to note down what makes you special and unique.
Begin by identifying your strengths. These are the traits or skills that set you apart from others. Here are a couple of questions you could answer.
STRENGTHS
If you still have any difficulty identifying your strengths, write down a list of your personal characteristics. Some of these will hopefully be strengths.
We now move on to weaknesses. Here we examine the areas that need improvement and what could possibly be holding you back in your career.
WEAKNESSES
It is important to be realistic in this field. You need to consider this from a personal as well as an external perspective. What do others see in you? Are your co-workers constantly outperforming you in key areas? It helps to face the unpleasant truths earlier on and work on them.
Now we look at any opportunities that may arise for you. Examine your strengths and see if these may lead to any openings. Now look at your weaknesses and ask yourself if these could open up opportunities, by working on or eliminating them.
OPPORTUNITIES
You might also find opportunities in the following areas:
Look at the external factors you can take advantage of to pursue a promotion, find a new job or determine a career direction.
Finally, look at the threats that inhibit your career growth. This takes into account the external factors that could hurt your chances to attain your goals.
Once you have filled out the answers, there are two ways to analyze the information and come up with a strategy. You can do either of two things: you can match or convert.
Matching means to connect two of the categories to determine what your course of action will be. For example, if you match strengths to opportunities, it shows where you can be aggressive and take action on those lines. On the other hand, when you match weaknesses to threats, it exposes the areas you should work on or situation that you need to avoid. It lets you know where you need to be more defensive of your position.
Converting means turning your negatives into positives. In other words, you convert your weaknesses into strengths or threats into opportunities. You could grow a skill set through education or find a creative way to showcase your weakness as a strength. For example, if you are outgoing in nature, working in an introspective and isolated environment may not suit you too well. In such a case, you should work toward a position in sales, for instance, where you can use your outgoing personality traits to interact with people, thus turning your weakness into strength.
FOLLOW UP
It won’t help if you don’t follow through with the outcomes of your SWOT analysis. It will fail to be effective if the elements that are found through the analysis cannot be put into play. The best outcome is to take action and succeed in the opportunities that you have identified through the SWOT. This will not only benefit you on a personal level, but on a professional level as well and it will set you apart from your peers and colleagues in the workplace.
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