Science, Tradition And Beauty – January 2016

Combining time honored traditions with scientific innovation, Bottega di LungaVita has been the leading producer of natural cosmetics since the beginning of the last century. Arjun Khurana, Managing Director, tells us about what sets this brand apart

WHAT MAKES BOTTEGA DI LUNGAVITA A UNIQUE BRAND?
The brand’s philosophy is to offer natural products for skin care and physical well-being. All of our products have successfully delivered staying true to our philosophy. Here nature meets science, ancient traditions and new technologies, together with an ongoing commitment to respect the environment and offering customers a wide range of cosmetic, herbal and pharmaceutical products that are both effective and natural. This is where our brand differs from other brands in this niche segment of organic and natural skincare and wellness solutions. Bottega di LungaVita focuses on natural products, science and innovation with clinically proven technologies. Each of our products has a unique thought and technique behind it. This is what sets us apart.

GIVEN THE WIDE RANGE OF PRODUCTS OFFERED BY BOTTEGA DI LUNGAVITA, HOW DOES ONE PICK THE RIGHT ONE FOR THEM?
The consumers in India are knowledgeable and well aware of the various skincare and wellness brands and their products available. At the same time they are conscious of what ingredients and processes are being used in the manufacture of the product. They tend to choose what best suits their body and so are open to try new products. This facet of the Indian consumers proves beneficial to our brand. The wide range of our products ensure that there is a definite product for every individual and thus helps us gain their loyalty. New techniques and procedures are always on the agenda but the quality of the product can’t be compromised. When that is maintained, loyalty and retention of customers is ensured. The idea of keeping competition at bay simply means focusing on one’s product. It is always good to better one’s own product from time to time and let people know about it.

WHAT CAN WE LOOK FORWARD TO FROM YOU IN THE NEAR FUTURE?
Our core is the scientific research, testing and analysis that go behind the formation of every product. So far we have come a long way with capturing 20% market shares in the European market. In the future we plan to keep up with our work and consistently come up with new products that will further widen our product lines and provide health solutions to our consumers The company is in talks about launching a makeup line “TRUCCO Makeup” and regards to the outlets and pan expansion, the company at present is targeting malls in tier-II cities, shop-in-shops in neighborhood cosmetic stores and high streets in tier-I cities. We plan to go to 150 locations by the end of the year after which we will start to expand in the west and then the south subsequently. At the same time we are also focusing on increasing sales through E-commerce media. At present, a small yet significant proportion of our sales volume is generated pan-India from the online medium. This percentage is constantly on the rise and we especially notice a peak during the festive season.

Volume 5 Issue 7