Youth Incorporated Magazine

MICA, Ahmedabad, the premier B-school dedicated to creating leadership in Strategic Marketing and Communication, is set to host its 20th Annual Marketing Management Fest, MICANVAS’21, from 26th to 28th November 2021. 

The official title sponsor this year is Vivo. MICANVAS is set to the path of utmost leadership following Vivo in exceptional positioning and technology promise within the industry. 

Alma mater to numerous established leaders in the industry, MICA is known for its marketing-focused curriculum, and MICANVAS festival is a true reflection of that. 

It is MICA’s flagship event with an amalgamation of interesting, innovative and challenging events, with a great line-up of renowned international and national artists and speakers. 

MICANVAS has hosted eminent speakers and artists in the past, from the likes of Prof. Philip Kotler, the father of modern marketing, to the talented Farhan Akhtar. 

Last year we evolved with the changing times to accommodate the new normal with an equally charged up online event, connecting with international speakers worldwide. In 2021 we are gearing up for a bigger, bolder and better version. Our events will operate in a hybrid model with online and offline sets of competitions, speaker sessions and artist performances showcasing an abundance of talent and knowledge for all the B School participants around the country. The team has curated over 18 new formats covering marketing, advertising, and branding holistically through iconic legacy events like Last Manager Standing to Prod-It-Friendly. The events have garnered over 15k+ views and 5k+ registrations on https://dare2compete.com/festival/micanvas-2021-mica-ahmedabad-17435 from premier B-Schools such as IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Ranchi, IIM Indore, MDI, SIBM, SCMHRD, IIFT and many more.

This new adaptation is a consequence of our rekindled souls to signify the flame of conquering the world. MICANVAS 2021 is back with its theme of the year as “IGNITE”, which more so explains the fire within us to make a fabulous come back. The logo is also tweaked to represent the flame with the cool colours balancing our minds while we head on to take the new “normal” world of marketing. 

With the changing times, the upcoming generations are moving towards green practices and sustainability. In lieu of this, we have also partnered with Pure & Sure, extending our belief through its organic food. You can be a part of these changing times too. Check out their website: https://pureandsure.in/?gclid=Cj0KCQiAkNiMBhCxARIsAIDDKNX20IjdwzT_Xl7oXEYibotboqo5Rc0SNX9z0OahOcH3A3wPZNhLlgYaAra5EALw_wcB

Stay tuned to witness a plethora of new opportunities, connections, and spirits getting ignited this year on the 26th, 27th and 28th November.