Youth Incorporated Magazine

India’s first ever live digital marketing case study contest concluded earlier this year. Here is an overview on the event

THE EVENT
NetElixir’s Clix 2013 took place earlier this year. The contest was a rampant success with over 75 registered teams participating from the most reputed B-schools in the country, namely The Indian School of Business (ISB), ICFAI Business School (IBS), Gandhi Institute of Technology and Management (GITAM), Narsee Monjee Institute of Management Studies (NMIMS) and Institute of Management Technology (IMT). Clix 2013 can be celebrated for not only being the first live digital marketing case study contest among B-schools, but also the first time ever that crowd-sourced ideas and solutions at the B-school level are implemented in real projects. It also provided the participating students exposure to global level digital marketing strategies so as to facilitate the growth of intelligent and up-to-date individuals.

THE COMPETITION
The final round of the competition comprised a 30-minute presentation by each team on the case analysis followed by a 10-minute Q&A session. They were judged on the basis of their creativity, their ability to analyse real business data and derive insights to recommend a strategic digital media plan for one of the world’s top personal computer companies, Lenovo. The judges’ panel comprised established individuals from their own fields including Ajit Sivadasan, Global Ecommerce Business Head, Lenovo.com; Arijit Sarker, Head of India Operations, Google; and Udayan Bose, Founder & CEO of NetElixir.

THE WINNERS
At the end of Clix 2013, one of the teams from Institute of Management and Technology (IMT) was awarded the first place while the runners up were from the contingent of The Indian School of Business (ISB). The winning team received a cash award of  Rs. 1,00,000 from NetElixir along with the Clix rolling  trophy. The winning team were also given a special award in the form of Lenovo IdeaPad tablets and the first runners-up team received Lenovo smart phones, both sponsored by Lenovo.com.

The key purpose behind Clix was to provide top business school students (most promising members of the huge Indian analytical talent pool) an exposure to the real world nuances of digital marketing discipline as practiced in an advanced market like the United States. Because of Clix 2013 over 300 business school students got an opportunity to apply concepts in marketing strategy on real world digital marketing problems. Moreover, the incredible experience gained by the finalists in presenting to senior level global executives from Fortune 500 companies like Lenovo and Google, will prove invaluable to them as they join the workforce.
– Udayan Bose, Founder and CEO of NetElixir

Volume 3 Issue 3