Why Chess is Exploding in India: The Marketing Strategy Behind the Boom
Just a few years ago, India's chess was seen as just a niche pursuit that was scarcely spoken of or even noticed...
Who Controls the Past? NCERT, Politics, and the Changing Face of Indian Education
Coming to classrooms, students of India in 2025, bring along new educational books which give an account of the history of their...
More Living, Less Hustle – Gen Z’s Clear Focus
Leaving behind the years of hustling and glorifying the rat race, Gen Z now demands prioritizing balance and well-being. Bringing the work-life...
Inside the Rise of Slow Living
Life’s too short to rush through it. That’s the whole idea behind slow living—stepping off the hamster wheel of "go, go, go" and...
Gender Sensitivity, a Key to Progress and Prosperity?
Stereotypes: an overgeneralized belief about a particular group/class of people. Today a lot of us dislike them, but we cannot live without...
Marriage Through The Lens Of A Girl: A Fulfilled Dream Or A Lifelong Challenge?
Marriage: a single term with a zillion emotions attached to it. A topic that stirs up a whirlpool of emotions in a...
Life Through The Lens of A Single Child
An infant knows nothing about what it means to grow up as the only child in the family with no siblings around...
Hoax Marketing – How Far Can Clickbait Go?
Model and social media influencer Poonam Pandey made waves with a controversial marketing tactic that stunned, confused, and outraged netizens. Social media...
Navigating the Digital Era: Binge-Watching and Mental Health
In a time where digital entertainment rules, binge-watching has grown into an everyday occurrence in young people's daily lives. The widespread availability...
The Impact of Social Media on Celebrity Culture: Pros and Cons
The advent of social media platforms, such as Facebook, Twitter, Instagram, and TikTok, has ushered in a paradigm shift in the realm...
