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We, humans, are social beings. Our social relationships with the members of society are completely dependent on how we conduct ourselves in front of them. How we behave in society helps people develop a perception of us. If I am always praising myself among people, putting others down and forcing my opinion on others, many will perceive me as narcissistic. Now, with the advent of the internet, more specifically, social media, we all have become open to the judgement of others and vice versa. Besides, our digital presence has also become the basis for others to decide whether they would be interested in developing connections with us or not. In times like these, personal branding has become crucial.
To put it simply, personal branding is promoting yourself as if you are a brand. It involves building an image of yourself. It is about displaying your skills, personality and life in a way that you want people to see. It is a conscious effort of creating a certain kind of image about yourself in the minds of others.
Personal branding is also a kind of storytelling about your personal and professional life. Personal branding combines your real life with your online presence. How you speak to people when you meet them face to face, the decisions you make in life, the social circle you maintain, the images you share online, the comments you post on social media, etc all are a part of personal branding.
Personal branding is like building your own online portfolio. If you want to stand out from the rest, bring people’s attention to your work or life and be considered influential, building a personal brand is a must. It makes way for opportunities. When you put out your work or yourself for public scrutiny, people who are interested in collaborating with you find it easy to connect with you. This way you can be offered the work you were desiring to get your hands on for long. Further, the more you share things with your audience, the most trust and credibility you gain. Your active presence helps people relate to you and feel for you.
Here are a few things you can do to build a strong personal brand for yourself:
Personal branding, in a competitive world like ours, has helped many crack open opportunities that might have taken ages to come to them. If you are someone who wishes to get yourself noticed, strong personal branding is the way forward.
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