Youth Incorporated Magazine

As the world steps into a fresh new year, fashion enthusiasts and divas have already started pulling off the new Pantone colour of the year in the best way possible. Unlike the colours of the last three years, this year’s Pantone colour is quite a vibrant one. It is a mix of both warm as well as a cool shade having hints of red and blue. Viva Magenta radiates vim and vigour giving us the strength to take a huge plunge towards our respective goals fearlessly.

Pantone Viva Magenta seeks to invoke the forces of nature within us. Leatrice Eiseman, executive director of the Pantone Color Institute said, “in this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” 

Viva Magenta also galvanizes our spirit, looks to empower us, encourages self-expression without restraint, and helps us to build our inner strength. This shade of 2023 has brought in a fresh wave of fashion. Celebrities, designers and brands are experimenting the colour in their unique ways. 

Let’s take a look at some of them: 

Priyanka Chopra looked stunning and radiant in the shade

Sonam Kapoor chose a subtle way to wear the shade going with a floral print of Viva Magenta.

Kareena Kapoor Khan looked rather powerful in the shade bringing to life the true meaning of Viva Magenta

Badshah, India’s beloved musician and rapper was one of the rare male celeb to wear the shade looking dope as always!

The Princess of Wales was also spotted looking gorgeous in her full glory adding a touch of royal to the shade.

Falguni Shane Peacock although didn’t entirely show us the shade in one outfit, we saw shades of Viva Magenta two different Indian traditional outfits.

Anne Hathway, the ever gorgeous looked a diva in the coutoure which screamed 2023 shade of Pantone.

Megan Fox chose a different way to use the shade by wearing a sassy hat instead of going for the usual clothing.

Cosmetic brands like MAC and Bobbi Brown promoted products and product pacakaging to welcome the new shade by Pantone.

How do you plan on incorporating this shade into your new year?