L’Oréal Brandstorm 2016

Venue: Blue Frog
Date: 14^th March 2016
About: Brandstorm challenges students to take on the role of innovation and digital leaders for a four to six month business journey where they work on real life challenges and are coached by top L’Oréal executives. For the 2016 edition, Brandstorm and L’Oréal’s La Roche-Posay brand invited students to work on a case study focused on attracting a new range of 15 to 25 year old consumers. For the first time, the concept to be developed by the students was based entirely on digital technology. IMT Ghaziabad beat 700 teams across 21 B-school campuses to win Brandstorm and were up against NMIMS Mumbai, SIBM Pune, IIM Lucknow and SCMHRD Pune in the finals. Aanchal Rawal, Dewas Agarwal and Gaurav Malhan will now move to the International leg of the competition in Paris to compete against 45 countries.