Youth Incorporated Magazine

The first edition of India Intimate Fashion Week witnessed a spectacular evening amid much glitz and glamour at hotel Leela in Mumbai on March 18th. The most awaited and India first fashion extravaganza of the year, IIFW turned out to be a grand affair with the super models turning up the heat and setting the ramp on fire. Showcasing the prêt collections of India’s leading Lingerie and Resort wear designers like Nidhi Munnim, Karishma Jumani, Keith Jackson, Rajiv Mehta and jewellery designer Mona Shroff etc, the alluring event concluded on a mesmerising high.

On success of the first edition of India Intimate Fashion Week, Niraj Jawanjal, Founder and Director of IIFW said, “I am extremely glad with the success of India Intimate Fashion Week, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got overwhelming response from the industry and now looks like India is really ready to Boo The Taboo.”

Speaking About the event Amit Pandey – Media Head and Associate Partner, India Intimate Fashion Week said “The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year.”

The first edition of India Intimate Fashion Week was kickstarted by Sanghai based Fashion Designer of Indian Origin, Keith Jackson who showcased his intimate wear and evening / cocktail gown designs collection under his brand ‘La Joli’. Miss Manipur 2016 Phapha Cara Ge Gachui walked the ramp as showstopper for his fascinating collection . This was followed by a stellar showcase by ‘La Intimo’, a brand that specializes in intimate clothing. La Intimo showcased an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.

IIFW upped the glam quotient with the showcase of a ravishing jewellery line by internationally acclaimed jewellery designer Mona Shroff who brought her fine line of jewellery during the show. Mona mesmerised the show when the stunning models sashayed down the ramp wearing her exquisite jewellery collections along with clothing line of Internationally recognised fashion designer Rajiv Mehta and dancing on the tune of Sa Re Ga Ma Pa winner Sandeep Batra.  To add more to the shows appeal, Bollywood and South India Movie super star Minakshi Dixit walked the ramp as showstopper and took everyone by storm with her scintillating look and dance moves.

Mona has earlier showcased her collections in various fashion shows like Lakme Fashion week, India Beach Fashion Show, Fiji resort fashion show, India Fashion Week Dubai and Miss India Pagent. Shroff has been designing for in-house labels of Selfridges (London) and Galleri Lafayette (Paris). She is also the vice president and COO of World Indigenous Fashion Week (WIFW), and a council member representing India and Hong Kong

On association with IIFW, Mona said “IIFW is based on a very Bold subject which needs to be Tabooless, and that is why my association with the property. The slogan of MS brand is DIFFERENT IS ME ! LESS IS MORE ! fits perfectly with IIFW.”

The show was followed by Karishma Jumani, who featured her collection at the French-European-Indian Fashion Week, 2016 in Paris, who showcased her latest resort wear collection of intimate wear ‘FAIRYTALE FLORAL’ under her label ‘La Lencería’.  Her collection pairs unusual forms of fresh flora with subtle and elegant style at the India Intimate Fashion Week. Reflecting the ‘Sun’s out, bra’s out’ trend this season, the collection walks you through the untrodden pathway to a secret garden where flowers catch the sunlight through the thicket and sprightly sprigs stretch forth unabashed.  Her new season lingerie wear blended with scene-stealing summer hand-painted bras, Formica hand embroidery and softly blossoming luxe lace. Bollywood star Manjari Fadnis walked the ramp as showstopper for Karishma, donning a beautiful collection designed by Karishma.

“It was great opportunity that knocked our door and opened our windows to some great success and an amazing platform to be on, I enjoyed my association with IIFW and looking forward to many more shows in the future.”, said Karishma Jumani.

Triumph International India (Pvt) LTD, the leading makers of women’s inner wear in India, presented their exclusive line of high quality, fashionable and comfortable womens’ wear which turned out to be a major highlight of the show. Triumph displayed their Body Make-up Lace Collection, Magic wire collection, Beauty-full collection and many more during the show.

On the occasion, Jennifer Kapasi, Commercial Director, India and Sri Lanka, Triumph International said, “We are delighted to be a part of India’s first Intimate Fashion Week. The India Intimate Fashion Week 2017 is an endeavour to bring together the best of India and Global intimate wear designers and brands on a single platform. We being one of world’s leading manufacturers of lingerie, are thrilled to be part of this event.”

The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim’s inspiring swimwear, resortwear and sportswear collection. Her collection was inspired by strange beauty of the deep sea illustrating a dark and enigmatic mood to the line. Tropic inspired beach swimwear abd athleisure looks morph into sophisticated resortwear. Clamarous silhouettes have an elevated premium surf feel, with dark summer palettes uplifted by luminescent pinks and oranges. Her collection included a variety in terms of drapes, cover ups, colourblocks in print, crochets etc.  Nidhi’s show was opened by famous Indian model and beauty queen from Odisha, Sushrii Shreya Mishraa. Bollywood actress and model Dipannita Sharma walked the ramp as showstopper.

Designer Nidhi Munim said “It feels great to be associated with IIFW 2017 as a grand finale designer. My collection breaks the conventional boundaries by ease of wear, drape and use. The idea was simple; to let everyone be comfortable in their own skin.”

Providing high decibel entertainment at the glamorous event was the live performance of Se Re Ga Ma Pa fame Sandeep Batra which took the audience by storm.

Key Associates of IIFW:

The first edition of India Intimate Fashion Week was managed by Mumbai based event Management Company ‘Connecting Dots Events And Marketing Solutions’. IIFW also witnessed in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, who is the official Knowledge and Trade partner for IIFW.  Leading Women oriented magazine of India, ‘Womens Era’ is the official magazine partner of IIFW.

Glamour is the key quotient of any Fashion show. While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s official style partner ‘Makeup Revolution London’ and promoted by leading Fashion and Lifestyle network ‘ROPOSO’ as official Social Media Network Partner and A&B Digital Marketing as an official Digital partner. FirebirdVR.com is the technology innovation partner in Fashion and Retail Leading online e-commerce for IIFW.  ‘Ekatrra’ is the official online fashion partner of IIFW. Talented Hair Expert Tejaswini Shetty did the fabulous hairdos for the models walking the IIFW ramp.

Intimacy has always been a part of India since ages, whether it is Khajuraho or the Kamasutra, India has a rich history of Intimate art. To exhibit the same, India’s leading online Art Gallery Artspread.com, will showcase the finest of the Intimate Arts from some of the best artists across India as official Art Gallery partner of IIFW.

World’s First Interactive Video Shopping Platform- Toch is the Official Shoppable Runway Partner for IIFW. Touch helps people video shop directly while watching latest fashion video, fashion runway, movie trailers, and your favorite music video, that’s not all, you can discover the location you always craved for while watching the video and book your holiday.

OXXY, India’s Largest Healthcare Network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD on the name of the Girl Child has associated as the official healthcare partner for IIFW in order to support IIFW and its initiative toward women empowerment.

About India Intimate Fashion Week (IIFW):

India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. The event exposes both emerging and established brands and designers, manufacturers and distributors from India and around the globe, spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and more.

India Intimate Fashion Week is also taking immense endeavours to let India speak it’s mind about this world largest industry and become shy-away so that we can involve and nurture the emerging talent in this massive industry to command a bold stand.

Images from the event

 

For more information on IIFW, visit: http://www.iifw.co.in/