Youth Incorporated Magazine

Global brands present in the world like Coca-Cola, Zara, Apple, Nike, Netflix, McDonald’s, etc. enjoy strong goodwill because of the image the brand holds among the customers across the globe. There is no doubt that the quality of their product is a major reason behind their goodwill, however, these giant companies require the right professionals to add life to the product so that the end consumers can connect with it. 

Every brand existing in the market today stands for some or the other idea, message, belief or value. Every brand uses a story to establish relationships with the customers. Nike stands for the spirit of taking chances and just ‘doing’ what you have always wanted to do, Coca Cola has since forever promoted the importance or spirit of happiness and enjoyment, Dove has always encouraged women to celebrate and embrace their unique differences in beauty. 

An important thing to think about is, who builds these narratives for these brands? They are professionals who are not just amazing at grasping the audience’s psychology but also formulating effective strategies to build a specific image of the brand. These professionals are commonly called Brand Managers. 

With the markets exploding with zillions of brands, the world of marketing is overflowing with opportunities. Pursuing a career in brand management during such creative and competitive times will prove to be rewarding. Here is everything you need to know about pursuing a career in Brand Management. 

What is Brand Management?

It is a function of marketing that involves ideating, developing and executing various strategies to build brand awareness, image and value to increase the customer base and generate sales of the product or service. 

Who all can pursue brand management?

There are some key skills one needs to possess or develop in order to pursue a career in brand management. These include 

• Creativity
• Problem-solving
• Analysis
• Effective communication
• Convincing or persuasion skills
• Leadership skills
• Storytelling
• Research
• Problem identifying

What qualification are required to enrol for a brand management course?

You need to complete your K-12 education and pursue a bachelor’s degree in either Media and Mass Communication, Business Administration, or Management Studies.  

Which colleges are offering the course?

If you are looking to pursue the course in India, these are the colleges/institutes offering the qualification: 

• MICA
• IIM Calcutta
• IIM Bangalore
• IIM Indore
• IIM Kozhikode

Foreign Institutes offering the course:

• UC Berkeley (USA)
• University of Cambridge (UK)
• University of Zurich (Switzerland)
• Queensland University of Technology (Australia)
• University of Amsterdam (Netherlands)

There are many institutes that are also offering online courses in the field. If you have been looking to step into the marketing world for way too long and wish to explore a completely different arena of work, brand management is the right choice for you.