Editor’s Note – May 2015

I am sure most of you must have watched the film ‘The Devil Wears Prada’. A young college graduate joins as an intern top fashion magazine and then learns the cruel ways of his world. Being called fat and unstylish, she had seen it all but nonetheless rose above it like a phoenix. So, it isn’t a big bad world out there and thus for the cover story of our May Issue, Buttons, Boots and Photoshoots, we bring you the different careers in the Fashion Industry. Being in the world of fashion is not all about designing or branded outfits; there is a lot more that goes on behind the scenes. From styling, merchandising, online retailing, accessorising, production to blogging, there exists a plethora of options available today.

Lets delve deep with the celebrated people from these fields and hear it straight out from them.

For the cover this month, we shot a beautiful model Himarsha and there was a lot to learn in the process. It’s not just the glitz and glamour that one sees on the covers of glossies or on hoardings, but a whole lot of action that goes into the making. It starts with being worked on for hours by artists and trying multiple sets of garments for the right look, to spending hours to get the perfect shot. It’s indeed a lot of hard work and tremendous patience, and I have new found respect for models. Whoever said it’s cakewalk, must try it once themselves!

Last week I was invited to the ISDI Design Festival where students had put up all their work on display. There were multiple speakers from the industry and it definitely a well put-together event. What interested me the most was the design lab that they have created, where a 3D printer has been set up for students to experiment and explore their innovations. It’s such a delight to see how far we’ve come in the fashion industry from humble beginnings of our neighbourhood tailors and seamstresses.

Our story Acing the CMAT gives students a heads up on how to go about preparing for their exam and passing them with flying colours. Scoring a 99.99 percentile in the CMAT held in February, Shubhadeep Basak shares his tips to score the highest in the same.

Here’s wishing you all happy summer holidays!

Nitish Shah, Editor-in-chief