David Beckham bares it all over again in his latest bodywear campaign for H&M

“Hello, pecks!” is probably just what David Beckham says first thing in the morning, right? The soccer megastar has released his latest bodywear campaign for H&M and while the collection is all about “heritage” and “sportswear,” all we can really see is tats, moulded muscles, glass-cutting cheekbones, perfectly coiffed blonde hair and so on. Shot in a London change room, the Fall 2013 ad campaign takes inspiration from Beckham’s roots in the city’s East End.

Okay, but back to the collection, which admittedly is great. The new pieces feature an old school aesthetic, including raglan-sleeved jerseys, henleys, ribbed pyjama pants and tanks. “The tank tops, pajama pants and raglan sleeve tops are already like wardrobe favourites for me that I know I’ll wear all season long,” says Beckham. That’s cool and all, but we were kind of hoping you didn’t.

The latest David Beckham Bodywear collection for H&M launches tomorrow, August 22, 2013.