Bollywood actors enhance their sex appeal with Gillette Fusion Power

By GB Bajaj

Gillette launched India’s first breakthrough 5 blade battery operated shaving system, the Gillette Fusion Power, an innovative technological offering for the sexiest shaving experience for the Indian men, be it a business man or fashion model.

Bollywood Diva Chitrangada Singh was accompanied by actor-director hunk Arbaaz Khan and ace cricketer Rahul Dravid to launch India’s first 5 blade battery operated shaving system.

To highlight the intricate technological advancement of Fusion Power, a formation of the razor through a 2D projection with the highlights of innovation was done by Deepa Vaidyanathan, Head Brand Communications, P&G India. Focus on the benefits of its micro pulses was done through a special audio-visual and played which contained high intensity vibrations, to impart the feel of the micro pulses that were generated when the razor is on for the attendees.

Commenting on the launch of Gillette Fusion Power, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “In line with the purpose of touching and improving lives of more consumers, we have brought to India, its first battery operated razor- Gillette Fusion Power.

“The razor with a power button generates micropulses that reduce friction and increases razor glide, to provide a comfortable shave so advanced, you barely feel the blades, making it great even for men with sensitive skin. she added.

Chitrangada Singh attired in a blue sheer panel Arpan Vohra dress set up a competition for the best sexiest shave between Arbaaz Khan & Rahul Dravid with a live demonstration of the razor, as Arbaaz finished faster and Rahul being more precise using his cricket techniques. Chitrangada voted both had equally sexy and smooth shaves. The attendees present were encouraged to try the newly launched product thereafter.